With the rise of popularity of computers and smart phones, a new culture of ‘light’ TV viewers is forming. Research conducted by Google and Nelson revealed that around 31% of adults between the ages of 18 and 49 are considered to be ‘light TV users’ only watching about 39 minutes of TV a day.
This ‘light TV user’ group is classified as diverse, well-educated and affluent with an income over $100k; aka a promising consumer population. There seems to be a steady pull away from television with 22.8% of households opting for broadband internet opposed to cable.
This proves to be a bit of a catch for advertisers who are trying this prime audience, and it may be beneficial to focus on advertising through online mediums such as YouTube and the Google Display Network. It has been recorded that advertising through these networks increased incremental reach to light TV consumers by 4% and was recorded to be 92% cheaper to obtain similar reach on TV.
The Google Display Network (GDN) and YouTube Advertising are largely driven with Google AdWords. This popular advertising network allows advertisers to refine their reach and target potential consumers.
Google AdWords enables advertisers to market their brand on select websites and videos that are relevant to their advertisement. There is also the option to target your ads locally as well as internationally. With a bit of research and keyword selection you can attract potential customers throughout the web and online videos.
If there is any doubt in your mind that AdWords will benefit your business its transparent nature makes it easy to monitor and alter the campaign to further its success. Take hold of the opportunity provided by Google AdWords and start getting the most exposure in this digital age.22 May 2012