Studies show that more than 50% of consumers visit websites through their mobile devices. With mobile web traffic quickly surpassing desktop, making your website mobile friendly is no longer a nice-to-have, but a necessity. In today’s Top Tip Tuesday video, Greg explains how to check if your website is mobile friendly and provides a cost-effective solution if it isn’t.
Top Reasons To Make Your Site Mobile Friendly
Google priorities mobile-friendly websites: Google’s new Mobile First Index means that if you have a mobile site, Google will use that version of your site to determine where you rank – even in the desktop search results. Google also announced back in 2014 that mobile friendliness is a ranking factor for all websites in the mobile search results. In short, having a mobile-friendly website can help you rank higher on both desktop and mobile.
It helps build credibility: If you have ever been on a website on your mobile device that was not optimised for your screen size, you know how frustrating that can be. By providing your mobile users with a more enjoyable experience, they will view your website as more credible.
It provides better functionality: User friendliness also means enhanced functionality. When your website is responsive to various device types or designed with smaller screens in mind, it makes it easier for people to navigate your site. That means it will be easier for them to convert into customers.