Blogging is an important marketing strategy for several reasons, including building trust within your industry, engaging with your audience and boosting organic traffic and rankings.
The biggest struggle with blog posts is coming up with good topics and headlines that are optimised for organic search and user engagement. Thankfully there are several cheap or free tools available online that make the blog writing process easier. Greg explains more in today’s Top Tip Tuesday video above.
Coming up with a good topic is perhaps the most important part of blogging. One tool that can help with this is Content Forest’s Ideator tool. Simply type in a broad topic or keyword and the tool will give you more than 30 content ideas, including headline recommendations.
A headline can make or break a piece of content. As the first thing that a user sees, the headline has a major impact on whether he or she decides to click through and read more. Content Forest will provide you with headline suggestions, but it’s always a good idea to test these out before deciding on one. To do this, head to the CoSchedule headline analyser and enter your proposed headline (or one of your own ideas). You will receive a score between 1 and 100 based on shareability. Anything above 60 is good, but aim for a score above 80 for stellar performance.
Now that you have your topic and your headline, it’s time to write your content. A blog post should be at least 350 words to perform well in the organic search results. Write naturally using the type of language your audience uses, and include internal links to relevant pages on your website. Once you have written your text, go to the Hemingway App and paste in your text to receive a score between 1 and 10, with suggestions on how to improve readability and style.
And there you have it. Writing a better blog is as easy as 1-2-3!
9 May 2017