With ever increasing content being pumped out every day, ensuring that your content is relevant is critical to thriving on the web. From an SEO perspective, it is important to produce good content, but it is equally important for the content to be relevant to a user’s search query. Ankit explains more in the video above.
Here are some tips to maximise your content relevancy:
View the Search Traffic report within Google Search Console to discover the queries that people are using to discover your website, and write content around these topics.
Use the Google Keyword Planner to determine high-volume keywords in your niche and include these keywords in your website content.
Ask your customers what their most common questions and concerns are about your product or service, and address these concerns with your content.
Take a look at what your competitors are doing with their content, and mimic their approach with a different angle.
Search for the latest news related to your industry, and offer your perspective through a blog post.
We’ll be back with more expert SEO tips in our Top Tip Tuesday series next week!