So your website is generating a lot of traffic, you are gaining a large social media following and your email database is growing everyday. However, none of this is transferring to dollars for your business and your boss is starting to raise questions. Don’t worry! Many business owners and marketing managers are also experiencing the same issue. They have a conversion problem. Like them, you are searching Google for tips on how to convert traffic and maximise leads. At Pure SEO we are here to provide tips for marketing managers and business owners for how to maximise their leads. This blog post will focus on lead generation tips and how to convert those leads.
In order to help maximise your leads, we ask you to first identify your buyer persona. A buyer persona describes your ideal customer. You can identify characteristics such as their age, motivations or goals. When you define your buyer persona(s) this can allow you to better target your marketing efforts. You will have a better sense of what their needs are, what they value and when you should target your ads.
Once you have identified your ideal audience, you can create content strategies that are more effective. For instance, if you notice that your audience is more time-limited, you may want to create videos to effectively provide information in a clear and short amount of time.
If your audience is known to spend a lot of time researching before they get to the decision stage, you can create guides or case studies to better inform them.
Trials are also a great method for getting people to try your products or services. If you offer a service, you can provide a 7-day trial or if you provide tangible goods, you can offer free samples.
At the end of the day, it’s all about understanding your audience so that you can create optimised content that is tailored for that particular audience.
Once you identify your audience, create optimised content, and drive traffic to your website, you will need to start converting that traffic.
One strategy for converting traffic is to integrate calls-to-action. A call-to-action encourages visitors to undertake a specific action on your website. Examples can include adding links to your downloadable content or contact forms. Read our blog post to learn more about how you can transform your blog into a lead generation machine.
Social media is also an excellent way of touching base with people who already have an interest in your business activities. Your followers chose to follow you because they are (or were at some point) interested in what you had to offer. Publishing posts can be a great way of reminding your followers the value that you have to offer them. If you’ve built a large following, take advantage of them!
Once you are generating your leads, you need to start converting them. Don’t hesitate to contact a lead once they complete your contact form. Once someone requests a quote or asks for further information, you are already in their consideration profile. Pick up the phone and contact them as soon as you can. Chances are they have also sent enquiries to similar businesses so being the first mover can play a huge role in converting those leads. Download our free lead generation guide below and contact the Pure SEO team if you have any questions!
24 August 2017