Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Facebook Messenger, Snapchat and Bing Ads Editor announced new features, while Twitter brought out new policies and Google revealed it pulled out its support months ago.
Chatting to your mum and want to ‘cc’ in your sister? Now you can, with Facebook Messenger‘s new feature that allows users to invite additional people to a call in progress. Simply tap on the ‘add person’ icon to turn a twosome into a threesome. This feature is available with the latest update to Facebook Messenger on iOS and Android.
The blue bird has new rules in place to prevent applications and services from utilizing automation for the purposes of posting spam. Twitter is also making changes to its API which will limit users’ ability to perform coordinated actions across multiple accounts.
All users must comply with the new policies by 23 March, 2018. The new policies being put in place are as follows:
Decorate your snap with an animated GIF! Snapchat has been updated with support for a new library of GIFs from GIPHY. They can be added as stickers, or choose a GIF and long-press on a video to attach the GIF to a specific person or object. Animated GIFs are now available in the latest Snapchat update on iOS and Android.
A new update in Bing Ads Editor gives users the ability to organize dynamic search ads by adding shared labels. They can be created for anything, and one ad can have multiple labels. They can also be colour coded for easy reference. These labels are for the person(s) managing the Bing Ads account and don’t affect how the ad is shown to searchers.
Sneaky Google only just revealed that it no longer supports the meta news keywords tag, and it hasn’t supported it for several months. It appears not many people were using it, which could be the reason why it was dropped. However, Google has not specifically stated a reason.