Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Google introduced PayPal to Adwords, more real-time data to search trends, labels to raw files, knowledge graph data to local panels, and audiobooks to its book search feature.
The e-commerce giant has extended its services to AdWords. Now, businesses can use PayPal for automatic payments in AdWords accounts. To set PayPal as the desired payment method, users will need to ensure their account’s billing address and currency combination match (i.e. New Zealand billing address with New Zealand dollars), and that their PayPal account is linked to their AdWords account. Users will need to disable their browser’s pop-up blocker to see the new window.
To find out more, visit AdWords Help.
It’s going to be easier to stay in the know with Google Trends’ new filters. Google Trends is providing more real-time data on the popularity of search terms conducted in organic search, News, Shopping, Images, and YouTube.
A new drop-down menu in News lets searchers filter data more finely than ever before. The same old filters are still there too, and can be applied in addition to the new ones. Google Trends’ new filters are available worldwide on mobile and desktop.
Now, all raw files of PowerPoint (PPTs) presentations and PDFs uploaded to a website can be indexed in search results. Google has updated its search results across mobile and desktop, introducing labels for PPTs and PDFs.
This will make it easier for searchers to identify these files, and it has the potential to increase click-through rates. It’s important to note that these grey labels will only appear when the search results link directly to a PPT or PDF file – files that are embedded in web pages will not be recognized.
More information about local businesses is being shown in some local knowledge panel results. Google has created additional tabs of information above the local panel for ‘Locations’, ‘About’, and sometimes ‘Google Posts’. This will help searchers gain more insight about local businesses that interest them.
Along with podcasts, audiobooks are becoming increasingly popular. To cater to the growing audience, Google has added an audiobook option to its book search feature. A search for a specific book title will now feature an ‘Audiobook’ button under the ‘Get Book’ tab, and users will be able to select their preferred audiobook app to listen to it on.
1 December 2017