This week, Google introduces an integration between Optimize and AdWords, Google My Business removes anonymous reviews, Google’s Webmaster Trends Analyst, John Mueller, provides useful search insights, and StumbleUpon announces its shutdown after 16 faithful years of service.
Google recently introduced an integration between Optimize and AdWords, aimed at making ad testing and personalised landing-page creation easier for marketers. As Google’s visual editor for landing pages, Optimize allows marketers to quickly and easily change and test landing pages related to their AdWords ads.
Spotify, one of the world’s largest online audio-streaming platforms, performed an A/B test with Optimize 360 (the enterprise version of Optimize). The testers used Optimize to create a custom landing page dedicated to audiobooks for the German audience, showing this page to half of their users. The results were phenomenal – the custom landing page increased Spotify’s premium subscriptions by 24 per cent.
This feature is now available on the new AdWords experience. To start driving results through A/B testing with Optimize, just follow these instructions from Google.
Google My Business appears to be disregarding anonymous Google reviews towards a business’s overall star rating. Originally reported by two individuals on Twitter, this is a subtle nod by Google on its journey to promoting local, relevant customer engagement from registered Google accounts.
Business owners will also find this news useful. Generally, anonymous reviews can be quite damaging to a company’s online reputation. With this update, business owners are able to efficiently repair damaged relationships with their customers.
In recent Google Hangouts, John Mueller revealed some useful insights for webmasters all over the world:
StumbleUpon has announced it is shutting down on the 30th of June after 16 years of faithful service to the internet.
Garret Camp, StumbleUpon co-founder, is building a new-and-improved discovery platform: Mix.com.
After careful consideration, we’ve made the decision to focus fully on building Mix and transition StumbleUpon accounts into Mix.com over the next couple months.
Users will be able to import their favourites, interests, and tags from StumbleUpon onto Mix. If you’re apprehensive about the move, visit Mix.com today!
Pure SEO recently released the 2018 Digital Marketing Report. Here, we explore internet search trends and insights specifically for New Zealand. Download your free copy below!