Using SEO strategies to optimise your website are an effective method for increasing awareness and driving traffic, however engaging, unique website content will always attract visitors and distinguish you from the competitors.
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”
A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.
Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services.” – www.contentmarketinginstitute.com
Once a potential customer has found your site and enjoyed the page design for a little while, their interest focuses in on the textual content. They will get an impression of your services, portfolio, references and prices, which they will compare to your competitors’ offers and achievements. Therefore, your content should always be targeted, up-to-date, but most importantly: relevant!
Pure SEO employs language professionals who provide text-based services to help you optimise your existing page content or create totally new content. We offer various services in the field of content creation and publishing, including:
- (web) text creation
- case studies
- Facebook posts / status updates
- press releases
- user manuals / guides etc.
Why Content Marketing?
Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. So we need to understand the four steps of the buying cycle:
- Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
- Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
- Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
- Buy. Finally, the customer makes their decision and moves forward with the transaction.
Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.
Contact us today on (09) 950 3888 to discuss your ideas. We are looking forward to formulating them with you!
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