Have visitors to your website been complaining about difficulties when navigating your site? At the heart of any commercial website is its usability. Pages have to be interesting, the user interface appealing, processes transparent, and the options unambiguous. All of these features have to be well-considered, otherwise the site owner risks losing business, or worse, have their sites blacklisted by search engines.
It is all very well driving targeted traffic to your website, but if visitors do not know what to do when they get there, what is the point? This is where Pure SEO comes in. Richard Conway, Pure SEO’s Managing Director, studied user interface design and usability at Leeds University and is absolutely passionate about getting it right.
Conversion Rate Optimisation
Conversion Rate Optimisation is a crucial factor in building your website. Statistics show that Kiwis are now spending NZ$2.7 billion online annually (2013 figure). NZ online shopping expenditure has also grown by 18% compared to 2012, whereby sales to international sellers are increasing more distinctly (21%). While international online sales made up less than 30% of all NZ-based online purchases prior to 2009, this figure has grown steadily to well over 40% by the end of 2013.
About one third of NZ retailers are currently conducting online business through their websites and they would be well served adopting multiple social media channel strategies to remain viable competitors in the global market. As those numbers indicate, online revenue is crucial to any 21st century business in New Zealand, and with a continually growing online market, should not be overlooked by NZ organisations attempting to attract more sales and customers.
One of the reasons behind Google’s success was the simplicity of their search engine. Google used a big search bar in the centre of the screen. It was easy to use; no ambiguity whatsoever, no distracting information. It did what it promised on the tin.
Pure SEO are not website developers. However, we can introduce you to trusted parties who are more than happy to provide site-revamping services. Pure SEO will make the suggestions and help you implement them.
WE DRIVE CUSTOMERS TO YOUR WEBSITE
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