Analytics: For Tracking Your Website ROI

The great thing about digital marketing is that absolutely everything is measurable. If you can click on it, we can measure it. There is nowhere to hide, and we love it! Our team at Pure SEO is all about measurability – we offer a full range of analytical services to help you understand the trends and fluctuations your website undergoes.


Analytics Data


Google Analytics is a free, enterprise-level analytics programme that provides loads of insightful data about how many visitors a website has, where they have come from, what pages they visit, the duration of time users spend on the website, and so much more.

The majority of our clients use Google Analytics. However, because a massive amount of information is generated by Google Analytics, some of our clients find themselves overwhelmed by the graphics and numbers. Every month, Pure SEO writes a report for your business, detailing only the important aspects, which help you make sense of the mountain of information.


Omniture is a more comprehensive statistical package created by Adobe. While Omniture is a great tool that supplies helpful information, advanced segmentation and analysis options, it is quite costly. Several of our international corporate clients use Omniture, but the majority of our New Zealand clients feel that Google Analytics is sufficient. Google has recently released a brand new premium enterprise-grade collection tools dubbed the Google Analytics 360 Suite.

Pure SEO can also help you ascertain the ranking of your website. With that knowledge, we can deduce which website features are limiting your potential to gain momentum. It’s the perfect way to remain connected with your customer base, without going so far as to directly approach them.


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