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Sleeping Rough to End Homelessness – Lifewise Big Sleepout 2019

One person in every one-hundred in Aotearoa is homeless, and about eight hundred of them are sleeping rough on the streets of Auckland every night. The homeless population is one of the most marginalised, discriminated against communities in the world today – many endure abuse and attacks on the streets, …

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Inclusivity, Authenticity, and Sustainability: Life Lessons to Learn from Food

‘There is nothing more magical than food’ was the opening statement that began the ‘Entrees’ panel discussion at this year’s Auckland Writers Festival. Celebrity chefs Yael Shochat (Of Ima Cuisine, Auckland), Tony Tan (Malaysian-born Asian food expert) and Karena & Kasey Bird (Masterchef NZ Champions) set out to prove, as …

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Google Street View Cars Return to New Zealand

The power of 360-degree footage is coming back to New Zealand streets this year, with Google Street View cars touring both the North and South Island to update their footage for Street View. This may seem like inconsequential news to the average Kiwi (or super exciting – depending on who …

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Jill Abramson Highlights the Impact of Digital Marketing on the Media World

Jill Abramson, appearing at this year’s Auckland Writers Festival, shed some light on the role the internet has played in legacy media and the impact it’s had on journalism. Answering questions about her book, “Merchants of Truth: The Business of Facts and The Future of News“, Abramson addressed charges of …

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Google Announces Bumper Machine Tool & Smart TV Ads

Google has not been short on exciting announcements at this year’s Google Marketing Live event. The search engine giant has dropped major news about advances in video products. The introduction of the Bumper Machine made waves, as did the announcement that Display and Video 360 Ads are set to appear …

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