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Top Tip Tuesday – Why The User, Not Content, Is King

If you’re at all familiar with digital marketing, you’ve probably heard the phrase “content is king” before. Without a doubt, content is extremely important to a well executed digital marketing strategy. But ultimately what Google rewards is not content per se, but user experience.
In today’s Top Tip Tuesday, our CEO …

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Google To Track Offline Purchases From Online Activity

Google has long been working on a way to help advertisers track spending in physical stores. Now it looks like they might have the beginnings of a solution.
For businesses that sell products both online and in physical brick-and-mortar locations, part of the challenge with demonstrating the value of AdWords has …

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Top 5 Landing Page Optimisation Tips

So you know that you want to generate more leads through your website, and you know that landing pages are the best way to accomplish that. But how do you go about creating an effective landing page?
There is no secret recipe for creating the perfect landing page, but there are …

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