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This Week in Search: Google Shortens Snippets, and More!

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week, Google search result snippets have been cut short, Amazon stopped bidding on Google Shopping ads, Google AdWords is deactivating inactive accounts, and Google released new data on shoppers’ …

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The Ins and Outs of Google Shopping in New Zealand

Google Shopping is a pay to play service where retailers advertise their products on a carousel at (1) the top of search queries, (2) in the Google Shopping tab, and (3) within Google search partner sites. The service was released in New Zealand in 2017, making it still relatively new.
Google Shopping …

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Google Introduces Goal-Optimised Shopping Campaigns

Google has begun an overhaul of its Google Shopping service for online retailers, by launching a new “goal-optimised” campaign type that aims to maximise customers’ conversion value by using automation and machine learning to manage how products are displayed across searches. Creating a goal-optimised campaign for your business will automate …

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