Shenanigans at the Pure SEO Annual Boat Trip

An annual tradition in the Pure SEO office has come around again. Each year, one day in February while summer is still in full force, our entire Auckland office spends a day out of the office jumping on a boat (or two) and setting a course for Waiheke Island.

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Google Confirms Florida 2 Search Algorithm Update

Google has confirmed a new algorithm update recently, named Florida 2, and it’s been making waves in the world of search engine optimisation ever since Danny Sullivan confirmed it to be ‘a broad core update.’

This week, we released a broad core algorithm update, as we do several times per year. …

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Pure SEO Once Again in the Deloitte Fast 500

At Pure SEO, we are proud to be a centre of learning and growth for both our clients and our team, and we place a huge emphasis on evolving to match the constant movement of the digital media and technology sectors. While awards are not what we ultimately strive for, …

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How To Optimise For Voice Search (Updated)

Voice search continues to be a hot topic in SEO. As per comScore’s predictions, 50% of all searches will be conducted via voice functionality by 2020. About 30% will be completed without even looking at a screen.
By 2017, 13% of all households in the United States owned a virtual home …

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Moz Launches Domain Authority 2.0

According to SEO industry heavyweight, Moz, the update to their widely used Domain Authority metric is finally rolling out this week.

Domain Authority (DA) is a search engine ranking metric or score that Moz developed in order to help quantify a site’s ranking power. It uses a scale between 1 and …

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