New Zealand’s largest conference company – Conferenz – moves Content Marketing and Social Media centre stage at their upcoming ContentMarketing conference.
It will be held at the Auckland Crowne Plaza from 9 – 10 April 2014. Aside from various topics surrounding digital marketing and online visibility, it also focusses on acquisition efficiency in the digital age and the value of increasing customer loyalty through successful marketing strategies.
Richard Conway – founder and CEO of Pure SEO – was invited to lead the workshop on “Introduction to Search Engine Optimisation and Analytics”. He will offer participants an introduction and overview of SEO basics, which he draws from his vast and comprehensive experience in the SEO/SEM fields.
The workshop is scheduled as an independent prequel to the conference on 8 April from 1:30 – 5:00 pm and can be booked separately on the Conferenz website.
The following topics will be tackled during the afternoon session:
• Learning how Google, Yahoo, Bing and other search engines work and how results are ranked
• Creating a SEO strategy
• Identifying the most important elements for SEO
• Understanding the best ways websites can be structured
• Learning how to use analytics to identify site visitors and their website interaction