Pure SEO Crew

Pure SEO Crew

PureSEO boat trip crew

The team at Pure SEO (also known as the Search Engine Experts and Pure SEO crew) work hard, have fun and know what’s really important – you!

No smoke and mirrors – we want to work with you on what’s best for you! We want to partner up with you to enter the mysterious world of search engines and knock the walls down! Sounds like fun? Want to understand why we do it? First, you should get to know the Pure SEO team. After all, we are more than just pretty faces…

richard conway

Richard Conway, BSc (Hons)
CEO (New Zealand)

Richard is Pure SEO’s CEO and founder. Richard originally comes from Hertfordshire in the UK. He has a BSc (Hons) in Business Computing and is a husband (to Emily) and a dad to Ethan Max (born in January 2011) and Amber Rose (born in March 2014). Together with his wife Emily, Richard discovered New Zealand in 2002 and fell in love with the landscape and its people. A few years later, in 2009, he and Emily moved to Auckland to start a new life and family together.

Richard has been all over the world. His top five destinations are; Necker Island, Borneo, India, Thailand, and Senegal. Richard loves living in New Zealand. For him, the Tongariro Crossing holds a special place in his heart.

Richard is on the board of Entrepreneurs Organisation (EO), and lectures about SEO and SEM for the New Zealand Marketing Association. Richard also writes monthly columns on digital and entrepreneurship for M2 Magazine, iStart, and New Zealand Business Magazines. Richard also features regularly in the New Zealand Herald, Idealog, Stoppress and the Marketing Association blog.

Richard is a mentor, investor, and advisor for a range of high technology businesses, and a previous mentor for the Auckland Lightening Lab technology accelerator.

Paul Carrol PureSEO staff

Paul Carroll
CEO (Australia)

With more than 25 years of sales & marketing experience, and 15 years in Australia after moving from New Zealand in 2001, Paul leads the Pure SEO expansion into Australia. A previous long-term client of Pure SEO, Paul has seen the significant benefits of working with an ethical results-driven agency.

Paul has a real passion for business, having been involved in two start-ups, he knows the pain and pleasure that comes with growing a business.

Paul is married with two children and loves supporting his favourite rugby team (All Blacks of course).


Ryan Marston
Managing Director (Wellington)

Born and bred in the Waikato district, Ryan Marston has lived a life of varied interests, passions & professions before being recruited to the team at  Pure SEO. His early life began at Auckland’s prestigious Kings College where amongst the traditional curricula, Ryan also established an interest in computing and design.

Fast forward to his departure from Kings, Ryan travelled abroad to the UK, working with early internet SEO talent and quickly developing a passion for all things digital. On returning to New Zealand, Ryan implemented his new found knowledge in SEO & SEM to begin managing successful businesses, before being recruited by Pure SEO in the expansion of their sales team.

Ryan’s wide-ranging interests include cinema, photography, Mixed Martial Arts and teaching women’s self-defense classes in his spare time. Fitness is important with daily jogging, regularly attending the gym and attending the annual UFC International Fight Week in Las Vegas.

Ryan best describes himself as a people person and thrives on creating and developing his personal relationships with prospects and clients. He is the driving force behind our office in Wellington, so if you’re a local down there, be sure to keep an eye out for him!
marc pember

Marc Pember
Managing Director (Brisbane)

Originally from Zimbabwe, Marc settled here in New Zealand 12 years ago, after meeting and marrying his beautiful Kiwi wife. They now have two fantastic kids and enjoy living life to the fullest.

Marc has nearly 20 years’ experience in marketing and sales management but, when he built his first website back in 2004, he realised he’d found his true passion and that he wanted to pursue a career in online marketing.

Marc has played numerous sports and is very competitive by nature, so helping his clients win online is what gives him a real buzz. In the last five or so years, he has been working with hundreds of New Zealand businesses to develop internet marketing and search engine strategies that are quite unique.

An interesting fact about Marc is that he started playing golf at age 5 and has enjoyed the sport ever since. It’s his dream to one day play a round at Augusta National.

kyle marr

Kyle Marr
General Manager

A native of the upper North Islands Waikato region, Kyle was drawn to commerce and sales from an early age, after finding initial success selling goldfish to his school friends at just eight years old.

Kyle’s entrepreneurial curiosity continued with the completion of a Business Management Studies (BMS) Degree at Waikato University and a realisation that his passion was leading him toward the world of advertising and marketing.

After working in a range of traditional media roles, Kyle discovered digital and is now a passionate advocate of the transparency, targeting and focus it offers. Kyles goal is to continue to grow, develop and manage our team to provide even more online success to new and existing clients of Pure SEO.

Kyle also loves to spend time with his young family in search of the perfect beach or that elusive secret fishing spot somewhere in New Zealand. Although not a fan of heights, Kyle is planning to complete a skydive and ( eventually) travel the Mediterranean.

ashley williams

Ashley Williams
HR & Operations Manager

Extremely organised, pedantic about detail, and with an almost eerie ability to stay calm, she keeps the engine running smoothly. With a certificate in Business Management and a raw passion for business; she doesn’t miss a beat. A born and bred Aucklander, Ashley came from an administration background in Building and Property Management and joined the Pure SEO team in 2014 as Receptionist, quickly moving on to Business Administrator and now Operations Manager.

Most relaxed near water, when she’s not busy running things behind the scenes, Ashley is on little missions looking for the best lookouts and secret little beaches in the greater Auckland area, searching for a little bit of peace and quiet away from the big city lights – despite being a city girl at heart.

sara alijurani

Sara Aljurani
Account Director

Sara joined us from her previous experience working at Vodafone where she has over eight years experience in telecommunications. She has transferred her knowledge to a new digital realm and loves it.

Heading up the Account Management team, Sara’s passion for customer service and outstanding attention to detail means every business is in good hands with her behind the wheel.

Her hobbies include snorkelling, and diving and she is currently in pursuit of her diving certificate.


Krishneel Chauhan
General Manager (Australia)

Krish was first drawn to the digital world during his completion of a Double Major specialising in Business Management and Industrial Psychology at the University of Auckland University.

After a realisation that this passion was directing him toward advertising and marketing, Krish launched into a creative account management career. His range of digital agency roles have included sales and campaign creation, social media specialisation and conversion based optimisation, as well as account management at Facebook.

Krish is tasked with finding the best solutions and success for his clients across a range of digital channels. When not managing clients and accounts, Krish spends his time dedicated to managing the mind-body balance –  which begins at 4:30 am in the gym, where he trains daily. Krish relishes the challenges in and out of the office, is passionate about problem-solving, and is focused on achieving the best results for clients, big or small.

jason wong

Jason Wong
Account Manager

Originally born and raised in Malaysia, Jason has lived in numerous countries in Southeast Asia – namely Singapore, Brunei and Indonesia. He completed his Masters of International Business at Auckland University in 2012 and fell in love with NZ. He has been residing here ever since.

Jason began his career in Malaysia as an Advertising Account Executive. When he moved to NZ, he joined ReachLocal, gaining two-and-a-half years of valuable experience in Digital Marketing. He was recommended to join Pure SEO by his previous manager.

Jason feels that digital marketing and the internet is the best platform for him to experience, connect, share and learn it all:  “It makes you feel like you’re there even though you’re not.” Hence why he got into this industry and is passionate about it.

His main strength lies in his technical knowledge of the Google suite of products including Display, AdWords and Analytics. Other skills which are useful in his role include interpersonal skills and communication, presentation, negotiation, teamwork, time management and planning.

Jason’s goal with Pure SEO is to grow his portfolio of clients, helping them get the best return on investment and also ensuring they experience the best customer journey possible.

His bucket list includes visiting the seven wonders of the world – as a start!

avinesh nair

Avinesh Nair
Account Manager

Born and raised in Auckland, Avi regards himself as a very ethical, passionate and determined individual. He has been involved in Digital Marketing for three years now, including working in an agency environment and working directly with multi-national companies to provide growth with their digital strategy. Prior to this role, he worked in sales and marketing at a car hire company based in Brisbane, Australia.

One of the things he likes best about digital marketing is being able to help clients identify online opportunities, whether it be AdWords, SEO or social media, to help grow their business. He brings a wealth of analytical experience from previous roles to Pure SEO, having implemented JavaScript coding on multiple CMS’s to help clients track and measure the performance of their website.

In his spare time, Avi likes to run and watch the footy. He also likes to travel to new places and experience different cultures. One of his life goals is to travel the world and “see as much as I can while I am still young.”


Nicolas Porras
Account Manager

Originally from Colombia Nick helps our clients to achieve their goals in the digital space through strategic advice and streamlined project management. Graduated with a Business Management degree Nick has worked for marketing agencies in countries such as Colombia, Mexico and Australia before moving to New Zealand. In his spare time you can find him hunting down new restaurants to try, watching the champion’s league or at the gym.

glen roper

Glen Roper
Account Manager

Originally from Taranaki, Glen took off on his O.E to live in small cities like Niigata, Tokyo, Seoul and Amsterdam teaching English and turning down a semi-professional rugby career to chase an Olympic dream. On returning to New Zealand, the small-town life wasn’t going to cut it and he moved to Auckland.

In Auckland, Glen gained a degree in IT – only for the bubble to burst in the industry after graduation. After spending the last 15 years in various Account Manager roles in IT, Finance, Audio Visual and Live Events, he was recommended into the Digital Marketing environment, which he has been in for 6 of the last 8 years.

The thing Glen likes most about digital marketing is that he gets to meet various business owners from all walks of life, who are specialists in their field. He gets to educate them and help watch their businesses grow. He loves being their trusted advisor, especially in an industry that is always changing.

Outside of work, Glen loves all sports. He still plays social cricket, and loves everything about cars and all forms of motor-racing. He is constantly changing his dream 10 car garage. An environmental conscience has Glen educating his 3-year-old daughter on how we can save the planet. Glen and his beautiful, amazing, and absolutely hilarious wife dream of planting a forest on the coast of Taranaki and having plenty of animals to look after whilst living off the grid.

Rachel Molesworth
Account Manager

Rachel comes to Pure SEO with a strong background in digital marketing and relationship management. Spending the last 13 years abroad, she has developed a great understanding of international and national marketing strategies, with experience in client side and agency. Rachel is experienced in SEO, SEM, AdWords, and multiple project coordination, with generous business development experience in the UK and Australia. Rachel enjoys delivering clients positive results and supporting them throughout their online journeys.

In her spare time Rachel loves to travel, and going to the beach. She also loves piña coladas and getting caught in the rain.

loren honey

Loren Honey
Business Administrator

Originally from Great Barrier Island, Loren grew up living in beautiful West Auckland. Being from the Barrier and a Westie, she’s pretty relaxed and easy going and refers to herself as a “nature-loving greenie.”

Her career is full of variety – including Retail, Wardrobe Department, a brief stint on Outrageous Fortune, Reception and Admin roles. She also created her own events company during the GFC. Loren brings her calm-headed, chameleon-like attitude to Pure SEO.

Being adventurous in her free time is Loren’s jam. You might find her attempting to get better at surfing or doing bush walks. Next year she plans on doing more bungy jumps or skydives. Loren loves to travel and has Bali and Cambodia on the list for next year.

janine carson

Janine Carson
Credit Controller

Janine is settled in Auckland after several years spent travelling, raising some kids and milking some cows.

After gaining a degree from AUT in Business Management she now has many years of administration background. PureSEO is a new industry to Janine, providing an exciting and provocative environment to work in.

Janine has a strong love of the city, working and living in the CBD, balanced with lots of weekends away either up north or in the Coromandel.

frances fu

Frances Fu
Financial Controller
(Xero Advisor Certified)

Originally from China, Frances came to study a Bachelor of Business in New Zealand and fell in love with this beautiful country.

After graduation, Frances worked as a Business Advisor Accountant in MHK Chartered Accountants Ltd and was qualified as Chartered Accountant.  Frances joined the Pure SEO team in October 2017.

Frances is friendly in nature and good at numbers, which helps to ensure Pure SEO’s financials are in good hands.

In her spare time, Frances enjoys reading, swimming, and yoga.

angelica bernardes

Angelica Bernades
AdWords Team Lead

(AdWords Certified)

From South America’s biggest metropolis – Sao Paulo, Brazil, comes Angelica Bernades – a digital advertising evangelist, AdWords expert, and strong leader of our AdWords team!

Since 2008 as a Business Administration graduate, Angelica has worked with a broad range of clients in both Brazil and the USA, managing digital strategy with accounts varying from smaller specialists to businesses with monthly spends of up to $250k. Angelica’s next move came in 2015, emigrating to New Zealand with husband and Pure SEO colleague – Leo, with big plans to travel and explore all that the Southern Hemisphere has to offer.

When not at work managing the team and campaigns for a range of Pure SEO clients, Angelica can be found reading books on any and everything. She loves to read but is failing in her goal of getting through 50 books per year! At some point; Angelica knows her husband will finally refuse to let her bring any more books back home.

leonardo cunha

Leo Cunha
Digital Marketing Consultant
(AdWords & Analytics Certified)

Leo is from Sao Paulo, one of the world’s most populous cities and the financial centre of Brazil.

A digital marketer since 2006 & business administration graduate, Leo is a passionate advocate for the powerful reach & measurability of SEM – especially Google AdWords. The Brazilian native worked in the USA for a 3-year stint as an AdWords contractor and brought those experiences and insights to new and current clients at Pure SEO.

When not working with AdWords, Leo loves to get outside to enjoy the beauty of New Zealand’s great outdoors, hiking, tramping or just exploring unexpected places. His long term dream is to open a shelter for abandoned animals.Like all Brazilians, he loves music and misses his Tuba that had to be (sadly) left behind on leaving America.

Dallas Rabot
Head of Product
Dallas has 10 years of local and overseas experience in Search Engine Optimisation. He previously co-founded a web & mobile app development company and holds multiple industry-leading SEO certifications.

Dallas is interested in the intersection between digital media & business. He holds a Bachelor of Arts degree from the University of Auckland – a Film, TV & Media Studies major, and a Diploma in Business from Auckland University of Technology.


Alfonso Mannella
SEO & Content Manager

Alfonso hails from the region of Naples in southern Italy and migrated to New Zealand at the beginning of 2010. After living in Wellington for four years, he moved to the UK first and then back to Italy before moving to New Zealand again – this time in Auckland – in October 2016.

Alfonso’s experience in the digital space started in 2008 when he was appointed to lead a new website creation project. After that, Alfonso started to help friends who run small businesses and wanted to have more online visibility.

Since moving to New Zealand, Alfonso worked mostly as a freelancer or contractor with clients based in New Zealand and overseas, collaborated to launch a successful e-commerce startup in Italy and in the last years he worked agency side at ReachLocal and YoungShand in Auckland, before joining Pure SEO in March 2019.

During these years, SEO has become Alfonso’s field of expertise and he is passionate about all of its aspects. What Alfonso loves more about SEO is that it’s always evolving to keep the pace of ever-changing technology. Factors like mobile search, video or voice which are major now, were small or unknown just a few years ago!

When not working, Alfonso likes to spend time with his wife and two daughters, read, cook Italian food and travel whenever he can. He is a big football fan and proudly supports SSC Napoli, the team of his hometown. Alfonso also likes swimming and he is part of the Auckland Region Handball team.

jay ah fook

Jay Ah Fook
Business Development Manager

With almost 20 years of experience in senior management roles in manufacturing, Jay is well known within the online print industry as a manufacturing specialist both in New Zealand and overseas.

Jay is responsible for managing client relationships, account management and service solutions that deliver new business. If you are looking for results-driven, positive consultant to look after your online requirements, contact Jay today for a confidential discussion.

Outside of work he loves spending time with his family and friends. He is also an avid follower of the All Blacks and the NRL, particularly keen on fitness, short stories, photography, great food and fine wine.

gregor jamieson

Gregor Jamieson
Business Development Manager

Gregor is a self-confessed marketing and business development enthusiast, whose passion for digital began almost a decade ago while providing consulting to a range of British startups and SME’s.
After returning to New Zealand, Gregor has focussed his attention on business development, growth and management for agency clients here at Pure SEO.

Bringing a valuable blend of optimism, focus, and analytical skills to the Pure SEO team, you can be assured that Gregor’s approach will provide a digital strategy specific to your business needs.

When not at work, Gregor’s weekends are spent with his wife and two young sons, exploring the best that Auckland has to offer and (still) completing renovations on his Grey Lynn villa.

Alon Olah
Business Development Manager
Alon moved to the green shores of NZ with his family in 2002 at the age of 16, migrating over from Israel where he was born and raised.

After finishing his studies at Rutherford College he joined the corporate finance world where he acquired strong insight into personal and business finance. With his strong passion for business growth he moved on to the world of Digital Marketing where he further honed his business skills and expertise in Digital Strategy working with several leading Digital Marketing Agencies in NZ over the past 6 years, before settling with PureSEO. His passion lies in changing the landscape of local businesses, the community, and making a positive difference through business and personal growth.

Alon has a strong passion for Drums, Martial Arts, Motor Sports, Music, Art and the Outdoors.
Hannah Clark
Business Development Manager
Born and bred in Auckland and after 20 years of working within the media industry, Hannah has migrated into the world of digital marketing as one of Pure SEO Business Development Manager’s.

Hannah has a wealth of industry experience working hands on and developing strategies for a wide variety of clients from past roles in the Publishing, Media and E-Commerce industries and relishes nothing more than delivering impactful result driven campaigns.
Hannah saw digital marketing as a natural progression in her career and SEO was particularly exciting in light of its capability to grow and maximise return on investment for businesses.

When not at work, you can find Hannah hanging with her son Phoenix. A tom boy at heart, Hannah is obsessed with fishing, water sports, tennis and anything outdoors.


Anoop Arakkan
Digital Marketing Consultant

Although originally from Kerala on the Southern tip of India’s tropical Malabar Coast, AdWords specialist Anoop now considers Australia home for his wife and small family.

After completing a Masters Degree in Computer Science and post-graduate studies, Anoop’s first foray into work was as a Link Builder for a digital company suggested by a school friend. Within a year, his eyes had been opened to the world of SEO/digital marketing and Anoop took his experiences to a competitor as an SEO Specialist.

In his 9+ years of digital marketing, Anoop has developed a passion for SEM, and now focuses his attention on creating successful AdWords strategies for a broad range of Pure SEO clients.

In his spare time, Anoop likes to watch action, thriller and horror movies – but isn’t so keen on visiting  Spookers. Although another passion for Anoop is badminton, he seems to spend more time playing staff table tennis tournaments. He’s actually quite good!

gautam atmakuri

Gautam Atmakuri
Digital Marketing Consultant

Gautam is originally from Tirupati, a city in the southern part of India that is popularly known as the second largest and richest pilgrim destination in the world (after Vatican City). He came to New Zealand in 2012 to pursue higher studies in the field of ICT and instantly fell in love with this country. Pure water, clean air and good people are some of the things he likes most about NZ.

For the last four years, he ran his own business as a 360 photographer, video producer and VR content creator. During this time he also developed an interest in digital marketing and SEO, and met our CEO, Richard Conway. When business didn’t work out as planned, he contacted Richard and landed a role as Digital Marketing Consultant at Pure SEO. He brings his strong IT skills, small business experience and SEO, AdWords and Analytics experience to our team.

Gautam is fascinated by all things digital, including gadgets, websites, social media and digital marketing. He is also passionate about travelling, photography, Sadhguru, Elon Musk, investing, trying new AR and VR apps, dubsmashing and video calling friends and family back in India.

One of his bucket list items is to travel to as many countries as possible after getting his NZ Citizenship in three years!

Darryl Dela Cruz Pure SEO

Darryl Dela Cruz
Team Lead – Manila

Also from Metro Manila, Philippines, Darryl is an Information Technology graduate who found his way to Digital Marketing after working for a few IT companies. He spent his last two years working directly with Google vendors to provide support for AdWords campaign development, implementation, troubleshooting, and optimisation.

When not at work, he spends a lot of time with his wife and kid. He always tries to strike balance between work and family. One of his favourite things to do is spend quality time watching movies together with his family. He also likes to go on trips to beautiful beaches.

Darryl is very keen to gain more knowledge and experience in Digital Marketing, including other types of creative and platforms.

prabin yonzon

Prabin Yonzon
Senior Technical SEO Specialist

Prabin was born in Kavrepalanchok and brought up in Kathmandu, the capital of Nepal.

After completing a Diploma in Computing in 2013, he worked primarily in a web development role including SEO and Social Media Marketing.

Prabin spends a lot of his free time reading blogs about SEO, digital marketing, and eCommerce trends. He spends the rest of his time with very close friends, often just going out and trying new cuisines (being a Nepali, his #1 favourite food always will be momo).

Staying up to date with Google and Industry updates is challenging, and that is his favourite part of SEO. In addition, he likes to try a variety of SEO and digital marketing tools along with new web development tools.

Having worked as a web developer for over 3 years, Prabin is sure his programming skills will be something that Pure SEO clients can benefit from.

Prabin has always been passionate about literature. However, getting more into English literature is on his bucket list for the coming few years.

pavlina fixova

Pavlina Fixova
Digital Marketing Consultant

Pavlina is originally from the Czech Republic. She has a love for the outdoors which includes mountaineering and water sports. This has bought Pavlina back to New Zealand for the third time after she fell in love with the country the first time she visited in 2009.

After finishing a Digital Marketing course at NZIE, she started at Pure SEO as an intern to gain industry experience and now works here full time. Pavlina has found her new passion within the Digital Marketing space. She builds SEO strategy, provides Analytics optimisation and runs AdWords campaigns for clients.

In her spare time, Pavlina loves to go surfing, explore the beauty of New Zealand and deepen her knowledge of Digital Marketing.

rizvan patel

Rizvan Patel, MCA
Technical SEO Specialist

Rizvan is a Technical SEO Specialist here at Pure SEO who comes from the vibrant town of Gujarat in Western India. He finds working with computers relaxing and enjoys reading, web surfing and online gaming. He has always had an interest in computers and believes the far-reaching benefits they have provided in terms of interconnectivity are invaluable.

Rizvan met his wife in Mumbai, India, where they married in 2009. Soon after they resettled to this beautiful land of the long white cloud – Aotearoa.

He has a very broad skill set with expertise in IT solutions, web content, jQuery, SEO, web development, Drupal, web analytics, WordPress, website development, office management, Google AdWords, online advertising, project management, Google Apps, link building, Google Analytics, web marketing, landing page optimisation, and CSS, to name just a few.

Also, he has pursued various roles in the IT world as a Software Engineer, Web Developer, Branch Manager, Customer Service Representative, Website Admin, Website Data Validation Officer, and SEO & Digital Marketing Consultant.


Leslie Tan
Technical SEO Specialist

Leslie was born and raised in New Zealand, with his folks originating from Cambodia. He graduated from the University of Auckland where he majored in Marketing and Information Systems. Pursuing a career in Digital Marketing felt like the perfect fit as it allowed him to get the best out of both marketing and computing worlds.

Having worked as a digital marketing all-rounder in his previous role, Leslie developed a passion for SEO and is excited about expanding his knowledge from the many great minds at Pure SEO.

When he isn’t providing client insights or creating digital content, you can find Leslie obsessing over combat sports, enjoying football or simply looking for the next best food spot in town.

Penny Gardner Pure SEO staff

Penny Gardiner, Dip. BA

Penny, or Ms Penelope Gardiner, works as a wordsmith at Pure SEO. She has a BA in History and English, in addition to a Diploma in Proofreading and Copyediting. A 100% Kiwi – born and raised in the Bay of Plenty – now living on the beautiful island of Waiheke, just outside of Auckland. During her years on Planet Earth, she has been all over the world. When she isn’t globetrotting around the world, she loves a good book, catching a flick, going for walks or yoga-ing (preferably at sunrise). Disclaimer: We’re not sure if yoga qualifies as a verb.

Here at the office, we suspect that Penny lived somewhat of a high life at some point during the 60-70s. Why? Well, she starred in the movie ‘Downhill Racer’ in 1969, with (then) hottie Robert Redford. The movie was set in Switzerland and at one point Penny babysat the Redfords’ children!

Rachel Matela

Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from the University of Auckland, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. She enjoys writing digital marketing content as it challenges her writing skills and improves her flexibility in the field. Her writing and research skills were sharpened in University and are now useful for providing search engine optimised content for clients.

In her free time, Rachel enjoys dancing with her group CRAVE, making choreography, filming YouTube dance videos and conducting dance classes at their studio. She is passionate about creating and improving in everything she does.

She plans to become a University Professor and a dance instructor in the long-term and hopefully inspire others to read, write and dance as her teachers have done before her.

sam mannell

Sam Mannell
Copywriter / Junior Editor

Sam is a member of Pure SEO’s content team, and has been enjoying his time there since he joined in August 2018. Sam is an avid reader and writer, and has been pursuing a career in writing since graduating secondary school in the Waikato. He moved to Auckland for tertiary education, and was awarded a BA from the University of Auckland, with a double major in English and Linguistics.

Sam is also Pure SEO’s resident Dungeon Master, and enjoys running team Dungeons & Dragons games when scheduling allows.


Rollan Schott

Rollan joined Pure SEO as a content writer in January, 2019, just three months after arriving in New Zealand. Hailing from the United States, Rollan graduated from the University of Nebraska in 2010 with a Bachelor of Arts, having majored in English with an emphasis in Creative Writing and minored in film studies. He joined the Pure SEO team after four years working with international professionals in South Korea and Vietnam as an education faculty manager and ESL teacher.

Rollan is an avid reader and writer of speculative fiction. He has a passion for classic film and enjoys staying current on the latest music. Having lived internationally for nearly five years, Rollan’s wanderlust has metastasised and the next adventure is never far away. Rollan is a scuba diving enthusiast and seldom plans a holiday far from the coast. Five years of unrelenting travel has conditioned Rollan to maintain a home life that can fit in a suitcase. He spends most of his free time with his wife Lauren or working on the next great American novel.


Bianca Cross
Junior Copywriter

Bianca is a part of Pure SEO’s content team. She comes from a background in branding and advertising and has a Bachelor’s Degree in Communication Design from AUT. She is passionate about branding and how words can play a part in developing strong brand messages. She loves sharing ideas and creating things, whether it be written content, designing graphics or making video content.

In her spare time, she loves to collect vintage and retro items and sell them at markets (although lately, she does more hoarding than selling), and she nurtures a little veggie patch in her backyard. She loves her food and is always looking for new restaurant recommendations.


Courtney-Dale Nel
Junior Copywriter

Courtney is one of the Content Writers with Pure SEO, having joined in February of 2019. They joined just after finishing a Bachelor of Science majoring in Behavioural Psychology, but despite their scientific background they have always wanted to pursue a career in writing. Operating as the “research department” for their family, it was almost too perfect when they found a job that would require them to love Google deep-diving as well as writing.

In Courtney’s free time they stream far too many DIY tutorials and proceed to try almost all of them, resulting in a strangely overcrowded toolbox, and they’re an avid Marvel and Star Trek fan. Courtney plans to pursue a career that either focuses on writing, or a career that allows them to work with animals for as many hours a day as humanly possible. They might quite possibly retire early and run away to live in the mountains, but right now they love working at Pure SEO whilst doing what they love.

Ronel Geronimo Pure SEO

Ronel Geronimo
Google Analytics Specialist

Ronel was born in Caloocan City, Metro Manila, Philippines. He is a B.S. Computer Science graduate and tech enthusiast who always keeps up to date with the latest news related to mobile and computer technology.

He has worked in several different industries in the Philippines, from Manufacturing to BPO to Human Resources. Prior to working in Pure SEO, Ronel was a Quality Reviewer for Google Analytics and AdWords Conversion Tracking in one of the largest Google vendors in the Philippines. That’s where he got his AdWords and Analytics certifications and was introduced to the world of Digital Marketing. Ever since then, he dreamt of becoming part of this ever-evolving industry.

What Ronel likes most about working for Pure SEO as a Google Analytics Specialist is that he gets to apply everything that he learned from his previous company to his everyday tasks and gets to share them with his colleagues. He also finds it fulfilling to see improvements on clients’ websites through different reports in Google Analytics.

Ronel loves spending time outdoors, trekking, mountain climbing and going to different beaches. When he is at home, he spends his day either watching different tutorials on YouTube (he likes to learn a new thing or two each day) or listening to music.

Someday, he plans to travel the world and go to the countries like Japan and France.

Christine De Guzman Pure SEO

Christine Faye De Guzman
Link Builder

Christine is one of the Link Builders at Pure SEO. Though she can come across as shy and quiet, she is still approachable (an extroverted introvert!).

Her favourite thing about SEO is watching websites climb to the top of the search results as a result of her efforts. Her diligence and attention to detail are a huge asset to Pure SEO, contributing to our client’s success. She also loves to learn and complete new tasks, believing that it is important to consistently upskill yourself.

In her spare time, Christine likes to hang out and eat with her friends and family. One of her goals is to travel the world!

Jacqueline Mariano Pure SEO

Jacqueline Mariano
Link Builder

Jacqueline hails from Batangas, Philippines, which is one of the country’s most popular provinces, famous for its beautiful beaches and sunset.

Jacqueline spent almost five years in the SEO industry working for a US-based web services company before joining Pure SEO. In the future, Jacqui wants to continue improving and working on her skills in the fast-paced SEO industry, while sharing her knowledge with others. She always look forward to learning and implementing something new.

Ivy Trillana Pure SEO

Ivy Trillana
Link Builder

Ivy is a proud “Peninsulares” from Bataan, Philippines, one of the most peaceful and simple provinces in Central Luzon, Philippines.

She graduated with a Bachelor of Science in Nursing but later found herself pursuing a career in the challenging world of Digital Marketing and SEO. She started out in the industry in 2012 as an SEO Link Builder and Offpage Submission Assistant at a different company before joining the Pure SEO team in 2017. The thing she likes most about Digital Marketing is that SEO is a never-ending process, so there are always opportunities to learn more in this fast-paced industry.

Outside of Pure SEO, she loves to do outdoor activities like hiking and rock climbing, as well as organising outreach programs and travelling. She’s also a Production Assistant who organises “Indie” music events and gigs.

As she grows in her career, she wants to gain more knowledge in the SEO industry about specific techniques and strategies to maximise online visibility in the long run.

Mary Joy Delantar Pure SEO

Mary Joy Delantar
Link Builder

Joy has more than five years’ experience in the SEO industry, working on building links through a variety of white hat techniques including directories, social media profiles, blogs and video links. Previously, she worked for an SEO Company in Makati as a Link Builder, being promoted twice within two years. She makes sure that every client’s Link Building submission is done without error or risk of penalty.

Outside the office, Joy loves reading, travelling, wall/rock climbing, recreational hiking, and purpose-driven outdoor activities like outreach programs or mountain/beach clean-ups during weekends and holidays. Her future career goals include learning more SEO techniques that she can apply to her work and studying Barista 101 so she can have a small coffee shop in her town.

Mary Grace Montero Pure SEO

Mary Grace Montero
Link Builder

Born and raised in Manila, Philippines. Grace has three years of working experience in the SEO industry, two years as a Social Media Assistant and a few months as an Auditor for LBLO.

Grace is a huge anime fan and spends most of her idle days binge-watching series, hanging out with friends and family or simply taking her dog Bonbon out for walks. An art and music enthusiast, she also loves heights. Her bucket list items include skydiving, paragliding and travelling to Japan.

As of now, she aims to learn more about the technical side of SEO as well as to learn about AdWords and Google Analytics.

Jorell Torralba Pure SEO

Jorell Torralba
Link Builder

Jorell was born in Caloocan City and raised in the province of Pangasinan, the western area of the island of Luzon in the Philippines where the Hundred Islands and white-sand beaches are some of the main tourist attractions.

He graduated with a Bachelor of Science degree in Information Systems and found interest in web and android application development. Later on, he was up for a new challenge and started out as an off-page SEO link builder. He did off-page and some on-page SEO link building tasks for another company for more than a year prior to joining the amazing team of link builders at Pure SEO in January of 2018.

To Jorell, there is nothing more than satisfying than seeing and watching the campaign keyword work its way through the SERP. That is why he loves to work, not just hard but also smart to help his clients rank their way up in MSN, Yahoo! and Google search results.

In his spare time, he enjoys going out with his press photographer dad to events like basketball games and other things related to photography.

He aims to advance his knowledge and career in SEO and digital marketing while working with an outstanding group of people and in a fun workplace.

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