Pure SEO Crew

Pure SEO Crew

PureSEO boat trip crew

The team at Pure SEO (also known as the Search Engine Experts and Pure SEO crew) work hard, have fun and know what’s really important – you!

No smoke and mirrors – we want to work with you on what’s best for you! We want to partner up with you to enter the mysterious world of search engines and knock ’em down! Sounds like fun? Want to understand why we do it? First, you should get to know the Pure SEO team. After all, we are more than just pretty faces…

Richard Conway PureSEO staff

Richard Conway, BSc (Hons)
CEO (New Zealand)

Richard is Pure SEO’s CEO and founder. Richard originally comes from Hertfordshire in the UK. He has a BSc (Hons) in Business Computing and is a husband (to Emily) and a dad to Ethan Max (born in January 2011) and Amber Rose (born in March 2014). Together with his wife Emily, Richard discovered New Zealand in 2002 and fell in love with the landscape and its people. A few years later, in 2009, he and Emily moved to Auckland to start a new life and family together.

Richard has been all over the world. His top five destinations are; Necker Island, Borneo, India, Thailand, and Senegal. Richard loves living in New Zealand. For him, the Tongariro Crossing holds a special place in his heart.

Richard is on the board of Entrepreneurs Organisation (EO), and lectures about SEO and SEM for the New Zealand Marketing Association. Richard also writes monthly columns on digital and entrepreneurship for M2 Magazine, iStart, and New Zealand Business Magazines. Richard also features regularly in the New Zealand Herald, Idealog, Stoppress and the Marketing Association blog.

Richard is a mentor, investor, and advisor for a range of high technology businesses, and a previous mentor for the Auckland Lightening Lab technology accelerator.

Paul Carrol PureSEO staff

Paul Carroll
CEO (Australia)

With more than 25 years of sales & marketing experience, and 15 years in Australia after moving from New Zealand in 2001, Paul now leads the Pure SEO expansion into Australia. A previous long-term client of Pure SEO, Paul has seen the significant benefits of working with an ethical results-driven agency.

Paul has a real passion for business, having been involved in two start-ups, he knows the pain and pleasure that comes with growing a business.

Paul is married with two children and loves supporting his favourite rugby team (All Blacks of course).

Cam Wilkes - Pure SEO

Cam Wilkes
General Manager

Spending the majority of the last two decades in the print industry, Cam’s career path has seen him working on the ground level behind offset and print finishing machines to design studios in some of Europe’s largest and most influential design and marketing agencies, working with internationally recognised brands. Having been somewhat involved with the marketing industry throughout, it was a natural progression for Cam to fully enter the Digital Marketing realm.

In 2013, Cam obtained a Diploma in Internet Marketing and Online PR as well as a Certificate in Digital Marketing from the NZ Marketing Association. Cam consistently strives to educate and better himself in this relatively young and ever-changing industry. He brings a wealth of career and life experience to the Pure SEO team and continues to lecture on courses in the SEO and SEM fields.

When he is not “plugged in”, Cam likes to spend time with his young family and friends and can often be seen off the shoreline of Cooks Beach in the Coromandel, dropping a line off the side of a boat or trying not to get dragged across the rocks as he dives for dinner on the mussel beds.

Kyle Marr - Sales ManagerKyle Marr
Sales Manager

A native of the upper North Islands Waikato region, Kyle was drawn to commerce and sales from an early age, after finding initial success selling goldfish to his school friends at just eight years old.

Kyle’s entrepreneurial curiosity continued with the completion of a Business Management Studies (BMS) Degree at Waikato University and a realisation that his passion was leading him toward the world of advertising and marketing.

After working in a range of traditional media roles, Kyle discovered digital and is now a passionate advocate of the transparency, targeting and focus it offers. Kyles goal is to continue to grow, develop and manage our sales team to provide even more online success to new and existing clients of Pure SEO.

Kyle also loves to spend time with his young family in search of the perfect beach or that elusive secret fishing spot somewhere in New Zealand. Although not a fan of heights, Kyle is planning to complete a skydive and ( eventually) travel the Mediterranean.

Ashley Williams PureSEO staff

Ashley Williams
Operations Manager

Extremely organised, pedantic about detail, and with an almost eerie ability to stay calm, she keeps the engine running smoothly. With a certificate in Business Management and a raw passion for business; she doesn’t miss a beat. A born and bred Aucklander, Ashley came from an administration background in Building and Property Management and joined the Pure SEO team in 2014 as Receptionist, quickly moving on to Business Administrator and now Operations Manager.

Most relaxed near water, when she’s not busy running things behind the scenes, Ashley is on little missions looking for the best lookouts and secret little beaches in the greater Auckland area, searching for a little bit of peace and quiet away from the big city lights – despite being a city girl at heart.



Sara Aljurani PureSEO staff

Sara Aljurani
Account Manager

Sara joins us from her previous experience working at Vodafone where she has over eight years experience in telecommunications. She is super keen to transfer her knowledge to a new digital realm and eager to learn from Pure SEO team.

With a passion for customer service and outstanding attention to details, you know your account is in good hands with her behind the wheel.

Her hobbies include snorkelling, and diving and she is currently in pursuit of her diving certificate.


Dion Eade
Account Manager

Dion joined as a PureBiz™ graduate after completing a finance and economics degree at the University of Auckland. When looking for a great team to be a part of, he values empathy, passion, honesty, and creativity very highly; that’s why he’s landed here at PureSEO! As of January 2017, he has now secured a permanent role as our newest Account Manager.

Dion is a big believer in the power of entrepreneurship to transform everyone’s lives for the better and has a passion for positive change brought about by innovation and new technology. In particular he is interested in ed-tech, genomics, prosthetics, autonomous vehicles, and space. Really he is just a big nerd for anything to do with new technology and entrepreneurship.

When Dion isn’t diving into the world of PureSEO he is usually upskilling himself in a number of ways; either by avidly reading business books, studying programming online, or attending entrepreneurial events. He also loves going away to the beach with his wife and friends, with his favourite location being the Coromandel.

Koshy-Mathew-PureSEO-staffKoshy Mathew

Koshy joined Pure SEO in 2015 after a ten-year stint with Yellow NZ as National Sales Manager- Key Accounts. Koshy grew the teams in Auckland, Wellington, and Christchurch and successfully led the transformation of the channel from being predominantly print to digital.

Koshy also has leadership and management experience gained in diverse industries such as advertising, apparel, armed forces and as a volunteer with a non-profit organisation. He has a passion for non-profit work and has been associated with a charity for the last few years.

Before coming to NZ, Koshy worked in Indonesia, Bahrain and India in sales and marketing roles and was involved with leading apparel brands such as Nike, Ann Taylor, and Polo Ralph Lauren.
Outside of the office, Koshy loves the outdoors. He’s a keen hiker having completed the Hilary Trail, Tongariro Crossing & the Pinnacles – to name a few! Additionally, he’s been the driving (or should that be walking) force behind the Pure SEO teams 100km Oxfam Trailwalker challenge and our support of Auckland Homeless charity event – Lifewise Big Sleepout. An early riser on weekdays, at 5am you’ll either find him at the gym doing RPM or on Skype with our developers based in Europe working on product innovation as part of our customer value proposition.

Koshy believes in an open approach where anyone can share ideas and thoughts freely, and he is thrilled to lead our highly capable and motivated team here at Pure SEO. As he says, we have only just begun….watch this space!

Penny Gardner Pure SEO staff

Penny Gardiner, Dip. BA

Penny, or Ms. Penelope Gardiner, works as a wordsmith at Pure SEO. She has a BA in History and English, in addition to a Diploma in Proofreading and Copyediting. A 100% Kiwi – born and raised in the Bay of Plenty – now living on the beautiful island of Waiheke, just outside of Auckland. During her years on Planet Earth, she has been all over the world. When she isn’t globetrotting around the world, she loves a good book, catching a flick, going for walks or yoga-ing (preferably at sunrise). Disclaimer: We’re not sure if yoga qualifies as a verb.

Here at the office, we suspect that Penny lived somewhat of a high life at some point during the 60-70s. Why? Well, she starred in the movie ‘Downhill Racer’ in 1969, with (then) hottie Robert Redford. The movie was set in Switzerland and at one point Penny babysat the Redfords’ children!

Sukh Singh PureSEO staff

Sukh Singh
SEO Team Lead

Sukh arrived in New Zealand over 26 years ago at the age of one. With a degree from AUT majoring in Management and Finance, he joined the Pure SEO team in April 2014 as an Account Manager. Previously, he was at Just Water where he attained a vast range of skills which he’s brought over to Pure SEO. He has a passion for knowledge and loves learning about new things, new businesses, how things work, and hearing different ideas.

When he’s not in the office or dashing from meeting to meeting, he’s spending time with his newlywed wife, friends, and family. Or his second love – soccer! He loves being out on the field and is a big Chelsea FC supporter.

As Sukh would say: “Don’t wait for things to happen, make them happen!”

Ankit Patel PureSEO staff

Ankit Patel

Senior Digital Marketing Consultant
(AdWords Certified)

Originally from Ahmedabad in Western India, Ankit brings vast technical experience with him to Pure SEO. Along with having a Bachelors of Engineering in Information Technology, Ankit started his career as a programmer / web developer working for big names like Indian Space Research Organisation (ISRO), Triumph Motorcycles NZ & BMW Motorrad New Zealand.

Ankit decided to go beyond websites and use his business acumen along with his technical experience. As a digital marketer, his mission is to bring companies into the digital age and make them more measurable.

Outside of the office, he loves watching movies and is a massive cricket fan. Ankit loves living in New Zealand and plans to explore the country from top to bottom to see everything it has to offer.

Leo Cunha - Pure SEO Digital Marketing Consultant

Leo Cunha
Digital Marketing Consultant
(AdWords & Analytics Certified)

Leo is from Sao Paulo, one of the world’s most populous cities and the financial center of Brazil.

A digital marketer since 2006 & business administration graduate, Leo is a passionate advocate for the powerful reach & measurability of SEM – especially Google AdWords. The Brazilian native worked in the USA for a 3-year stint as an AdWords contractor and brings those experiences and insights to new and current clients at Pure SEO.

When not working with AdWords, Leo loves to get outside to enjoy the beauty of New Zealand’s great outdoors, hiking, tramping or just exploring unexpected places. His long term dream is to open a shelter for abandoned animals.Like all Brazilians, he loves music and misses his Tuba that had to be (sadly) left behind on leaving America.

Richa Verma - Pure SEO

Richa Verma
Digital Marketing Consultant
(AdWords Certified)

Richa comes from the capital of India – New Delhi – where she graduated in Microbiology before finishing her postgraduate diploma in Media and Corporate Communications. She has worked as a Copy Editor in some of the country’s leading media and publishing houses. Richa has extensive experience in editing books, medical journals, writing articles for online media and managing high volume content news sites. She is also a former national level table tennis player and a trained jazz dancer.

Richa came to New Zealand in 2011 to join her husband and fell in love with the beautiful country, its people and culture. She embarked on a fulfilling career in digital marketing and promoted a number of NZ businesses online over a couple of years. Richa has optimised several websites to rank well on Google, using on-page and off-page search engine optimisation strategies. She now works as a Digital Marketing Consultant at Pure SEO. When not learning new SEO strategies and managing Google AdWords campaigns, Richa can be found practicing yoga and cooking ‘healthy and tasty’ meals for her husband.

Greg Stoffels PureSEO staff

Greg Stoffels
Content Strategy & SEO Consultant

Greg joined the Pure SEO team after recently working as a digital marketing freelancer and previously in numerous in-house digitally focused marketing and communication roles.

As a marketing graduate with an endless fascination for the internet and technology, when he’s not working hard, Greg can usually be found geeking out excitedly about the newest online tools, techniques or digital research results. He also enjoys spending time with his godson and nephews, or getting out and about with friends to the beach, the snow or out on the town.

After spending considerable time in media and music industry PR Communications roles, Greg is also keen to bring his insights and experience to the rapidly developing content marketing services being offered by Pure SEO.

Angelica Bernardes - Digital Marketing Consultant

Angelica Bernades
Senior AdWords Specialist

From South America’s biggest metropolis – Sao Paulo, Brazil, comes Angelica Bernades, our newest digital advertising evangelist, and AdWords expert.

Since 2008 as a Business Administration graduate, Angelica has worked with a broad range of clients in both Brazil and the USA, managing digital strategy with accounts varying from smaller specialists to businesses with monthly spends of up to $250k. Angelica’s next move came in 2015, emigrating to New Zealand with husband and Pure SEO colleague – Leonardo, with big plans to travel and explore all that the Southern Hemisphere has to offer.

When not at work planning and implementing campaigns for a range of Pure SEO clients, Angelica can be found reading books on any and everything. She loves to read but is failing in her goal of getting through 50 books per year! At some point; Angelica knows her husband will finally refuse to let her bring any more books back home.


Riz Patel PureSEO staff

Rizvan Patel, MCA
Digital Marketing Consultant

Rizvan is a Digital Marketing Consultant at Pure SEO who comes from the vibrant town of Gujarat in Western India. He finds working with computers relaxing and enjoys reading, web surfing and online gaming. He has always had an interest in computers and believes the far-reaching benefits they have provided in terms of interconnectivity are invaluable.

Rizvan met his wife in Mumbai, India, where they married in 2009. Soon after they resettled to this beautiful land of the long white cloud – Aotearoa.

He has a very broad skill set with expertise in IT solutions, web content, jQuery, SEO, web development, Drupal, web analytics, WordPress, website development, office management, Google AdWords, online advertising, project management, Google Apps, link building, Google Analytics, web marketing, landing page optimisation and CSS, to name just a few.

Also, he has pursued various roles in the IT world as a Software Engineer, Web Developer, Branch Manager, Customer Service Representative, Website Admin, Website Data Validation Officer, and SEO & Digital Marketing Consultant.

Laura Holding - Digital Marketing Consultant

Laura Holding
Digital Marketing Consultant

Adventurer Laura loves longboarding with her friends or exploring New Zealand’s native bush and going for long walks on the beautiful beaches. She was born and raised in Auckland, where she comes from a family of ten (lots of presents at Christmas –yay!). She recently graduated with a bachelor of communication majoring in creative advertising and minoring in digital media.

She is eager to learn as much as possible in the digital world, delving into both creative and technical activities – to one day help in her dream of owning an advertising agency. Using her creative mind, she loves to create photographs and watercolour prints as well as making furniture out of old wooden pallets – talk about talented!

Amrita Pure SEO staff

Amrita Bhende deSouza
Digital Marketing Consultant
(MSW, BA – Sociology, Diploma in Management)

Although Indian-born, Amrita is a very new arrival to New Zealand as the result of a whirlwind international romance, marriage, and relocation to Auckland with an instant family of 5 (including a Kiwi husband, two kids under 15 years and a cuddly dog).

The child of an Indian rock star (no, we’re are not making this up), Amrita began professionally singing at five years of age.  As a child artist, her music career blossomed from singing TV jingles to releasing two albums and continued as an Indian teen pop sensation (Channel V Best Newcomer of the year 1997). But Amrita then chose to leave the starry-eyed world of India’s music and entertainment industry for academic studies and social work with HIV/AIDS prevention in Mumbai (11+million population).

After embracing a long career leading the communication/branding portfolios of her NGOs (peaking with her achievement in developing the National HIV Prevention Policy for Ethiopia in 2015), Amrita is now excited to bring her branding,  project management and documentation skill set to clients and staff of Pure SEO.

When not fulfilling her love of travel to unusual locations, (these have included Ethiopia, Senegal, Israel, Japan, and surprisingly North Korea where she represented India in a music festival with her father ), Amrita is planning new activities to get the adrenalin going and to get over her fear of heights!

Jay Ah Fook PureSEO staff

Jay Ah Fook
Business Development Manager

With almost 20 years of experience in senior management roles in manufacturing, Jay is well known within the online print industry as a manufacturing specialist both in New Zealand and overseas. He now works as a Business Development Manager for Pure SEO.

Jay is responsible for managing client relationships, account management and service solutions that deliver new business. If you are looking for a results driven, positive consultant to look after your online requirements, contact Jay today for a confidential discussion.

Outside of work he loves spending time with his family and friends. He is also an avid follower of the All Blacks and the NRL, particularly keen on fitness, short stories, photography, great food and fine wine.

Craig Sutherland - Business Development Manager

Craig Sutherland
Business Development Manager

North Shore native Craig Sutherland packed his bags on completion of his final year at Auckland’s Westlake High School to join the Blackburn Rovers Football Club Youth Academy in England.

After a near 2-year stint playing at football clubs across England & Scotland, Craig packed his bag once more, returning to New Zealand to follow in the footsteps of his father and embark on a career in sales – via a short period in Canada as a snowboard instructor on the powdered slopes.

Craig’s career has grown since his return to cover a wide range of blue chip brands & local success stories including BMW, Canon and Harcourt’s Real Estate. He has recently begun focussing on digital marketing, and brings to Pure SEO extensive experience in brand building and developing long-term client relationships.

When he’s getting out of the office, Craig follows his passion for fitness as an avid gym goer (2013 national bodybuilding title winner) and is already planning his next holiday excursion abroad.

Ryan Marston - Business Development Manager

Ryan Marston
Business Development Manager

Born and bred in the Waikato district, Ryan Marston has lived a life of varied interests, passions & professions before being recruited to the team at  Pure SEO. His early life began at Auckland’s prestigious Kings College where amongst the traditional curricula, Ryan also established an interest in computing and design.

Fast forward to his departure from Kings, Ryan travelled abroad to the UK, working with early internet SEO talent and quickly developing a passion for all things digital. On returning to New Zealand, Ryan implemented his new found knowledge in SEO & SEM to begin managing successful businesses, before being recruited by Pure SEO in the expansion of their sales team.

Ryan’s wide-ranging interests include cinema, photography, Mixed Martial Arts and teaching women’s self-defense classes in his spare time. Fitness is important with daily jogging, regularly attending the gym and attending the annual UFC International Fight Week in Las Vegas.

Ryan best describes himself as a people person and thrives on creating and developing his personal relationships with prospects and clients. Looking to the future (or possibly the far future), he is hoping to get on the property ladder…just as soon as the Auckland housing market calms and corrects itself.


Nathan Cargo PureSEO staff

Nathan Cargo
PureBiz™ Graduate

Nathan is the newest member of our PureSEO team being our first PureBiz™ graduate. Nathan spent 5 years in the cold of Dunedin where he graduated from Otago University with a degree in Law and Commerce. Dunedin was the best time of Nathan’s life (of course after joining PureSeo) and the experience has enabled him to make friends from all around New Zealand.

Nathan is obsessed with sports and has played a range of sports from rugby, touch, volleyball, cricket and basketball. When he isn’t playing sport you can find him out in the surf or in the backyard playing cricket with his brothers.

Nathan has a passion for success and plans to ultimately own his own business.

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