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Optimising your Online Strategy for The 2018 Holiday Season

The Holiday season is slowly creeping in, with only a little over a month before Christmas. And while your physical store or office may be gearing up for the holidays, is your website prepared? Have you thought about how you’re going to capture your online audience?

It’s no secret that most consumers these days go through multiple channels before committing to any single purchase of a product or a service. Omnichannel marketing is more powerful than ever, and with Christmas just around the corner, it’s time to rethink your online strategy.

Is your online presence ready for a boost? Here’s how you can optimise your online strategy for the 2018 Holiday Season

Update your Keywords

It’s always a good idea to start at the foundation – your keywords. What are your current rankings? What are your analytics looking like? What are your searchers typing in to find you?

It’s time to review your keywords to see what’s bringing in a high search volume and possibly update them. It also pays not to touch the pages that are already doing really well.

And lastly, check the keyword seasonality for any holiday-related terms that may bring in a good volume using Google Trends.

Make it Mobile Friendly

Mobile-first indexing isn’t news – but with the Holidays just around the corner, it may as well be. Google most recent report ‘Masters of Mobile: Australia and New Zealand Report‘ revealed that 84% of Aussies conducted pre-purchase research on smartphones and 65% abandon a poorly designed mobile site.

Our biggest challenge, according to Google, is speed, with mobile sites within both Aussie and NZ loading at nine seconds on average. That’s much slower than the recommended three seconds, with 53% of mobile site visits likely to be abandoned if they load any longer than that.

Source: Think with Google

 

Here are three quick fixes from Google to increase site speed:

  1. Lighten the website by compressing images and text.
  2. Reduce server response time by reducing HTTP requests and DNS lookups
  3. Cache static objects to avoid repetitive browser requests.

Be Active on Google My Business

As we get closer and closer to shopping crunch time, people are more likely to Google for the products and services they’re looking for. When they find your Google My Business profile, you’ll want it to be updated with the latest offers, store hours, photos and posts so you can secure that conversion.

Google My Business offers plenty of tools that businesses can use to their advantage, such as creating product offers and content posts. People also go to Google for authentic reviews and photos (Google has been pushing for local contributions), so you want your business to stay updated and stand out from the competition.

It’s also smart to update your store or office hours to accommodate for the holiday hours – whether that’s late nights or closing days.

Be Visible on Multiple Platforms

While that may sound easier said than done, there are plenty of ways to reach your audience. Whether that’s through search engine or social media ads, or simply through organic hits, you want to be out there consistently.

Keep your ads updated, post regularly on your social media, and create interesting and valuable content that your audience will want to engage with.

Ready to take on the holiday season?

If your online presence could use a boost for the holidays and beyond, Pure SEO has a team of SEO, SEM, and experts who can help. Contact us or give us a ring at 0800 SEARCH to talk to one of our experts today!

5 November 2018


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