Generating leads is key to the success of every business. Business owners are always looking for ways to increase their customer base. Whether you set up a referral program or use online marketing strategies, there are many tactics that you can use to effectively generate leads for your small business.
Content marketing is great for generating leads for your small business. Examples of content marketing include infographics, videos, or eBooks. Blogging is also an excellent way of generating leads. Start off by creating two blog posts a month; you can write about your products/services or you can blog about some of the most commonly discussed issues in your industry. Blogging helps with attracting people who are interested in your business activities.
If you haven’t already, set up social media accounts for your business. Depending on the nature of your business, you can set up business pages for Facebook, Twitter, LinkedIn, Instagram, Snapchat or Google+. You can post about the latest promotions, products, services and other company information. There are also advertising tools that allow you to pay to “boost” your social media posts. This will enable you to share content with more social media users.
By optimising your website for search engines, you are putting your business in front of customers who are searching for your goods and services. An effective SEO strategy will help you target keywords that your potential customers are searching for. If you are a local business, make sure you take advantage of local SEO strategies to ensure that your business appears in front of people who are searching within your geographic area.
Paid search advertising is a highly effective tool that you can use to generate leads. Identify keywords that you want to target and create effective landing pages that will convert people who click on your advertisements. You can learn more by reading our blog post about Optimising your landing page for more conversions. Paid search advertising allows you to reach potential customers by targeting your ads based on characteristics such as location, age, or interests. We recommend using both paid search advertising and organic search strategies to get the best results.
Email marketing is one of the most cost effective and time efficient forms of digital advertising. Utilise your existing customer database and send them a monthly newsletter of your promotions, blog posts and other company news. A newsletter takes seconds to send and you can track important metrics such as the open rate, top clicks, and number of shares. The goal is to create a compelling newsletter that makes readers want to take action. Find out about email marketing best practices for lead generation here.
Our final tip is to review your current website. Is your current website user-friendly, fast, mobile responsive and designed to convert users? Your website is a representation of your business. Your website needs to look good and provide users with the information they require. You also need to make it easy for people to take action. An action can be something as simple as sending you an enquiry or purchasing one of your products.
Whether you use social media channels, paid search advertising or email marketing to drive traffic, at the end of the day, you are directing these people to your website. If you make it easy for people to perform an action, you are one step closer to converting your leads.
To find out more, download our lead generation guide below.
16 August 2017