Cold calling used to be one of the most popular and effective methods for generating leads for a company. However, this is no longer the case. Many businesses have now recognised the changing needs of the market and have implemented new ways of generating leads for their business.
This isn’t to say that calling is dead; calling is an important part of taking a lead to the next step. There are just more effective ways of utilising phone calling beyond just picking out a random number and calling the prospect out of the blue. By implementing these lead generation techniques your sales team will be better positioned to convert the leads you send them. Check out these top methods for generating leads without cold calling.
Investing time into a company blog is an excellent way of attracting and generating interest in what your business has to offer. You can produce content about your services or commonly discussed topics in your industry. A company blog is a great way to show off the expertise that you have.
From a search engine optimisation perspective, publishing fresh content ensures your website continues to be indexed by Google. We recommend publishing at least twice a month. Creating a blog post calendar can also allow you to keep track of the blogs you aim to publish every month. Contact Pure SEO if you require further help with content marketing.
Landing pages are specifically designed to capture visitor information by focusing on a single conversion goal. They help to guide visitors towards your intended conversion goals. It is more effective to drive website visitors to a specific landing page rather than your homepage.
Landing pages allow you to focus your offer by creating specific copy and clear calls-to-action. The forms are also tailored specifically to get the user to provide only the most necessary information. Landing pages are great for guiding website visitors to the next step in your sales funnel. Find out more about Landing Generation Optimisation here.
A comprehensive content strategy should include a range of content offers. Examples include blog posts, case studies and videos. One strategy that goes hand in hand with your landing pages is gated content. Gated content requires the user to take action to gain access to the content offer. This can include providing further information through a website form.
The type of content that is gated can include white papers or in-depth PDF documents. Creating lead capture forms for your content offers is an effective way of capturing visitor information and adding them to your prospect lists. For more information about Content Strategy, contact Pure SEO today.
Lead generation is an important aspect of any successful business. To find out more about generating leads for your business, download our free Lead Generation guide below. There are over 30 tips inside. If you have any questions, feel free to get in touch with Pure SEO through our contact form or call 0800 732 724.27 September 2017