The digital marketing world is abuzz with Google’s biggest news of the year: it’s rebranding its entire range of advertising products. Google is unifying its products into three, simpler categories:
The company will be sharing more detailed information on these changes at Google Marketing Live on the 10th of July, 9:00 a.m. PT / 12:00 p.m. ET. You can register for the live video announcement here.
The rebranded Google Ads is launching Smart campaigns, a new default ads experience for small businesses. Smart campaigns will include new features that will make it easier for smaller businesses to reach out to their customers, such as:
Google has rolled out Smart campaigns in the US and will be launching it globally throughout the year.
Knowledge Panels on Google’s SERPs can now be claimed by their respective entities through Google’s new verification process.
Any person, organization, sports team, event and media property with a Knowledge Panel is eligible to get verified and suggest edits to the information shown. Simply search for your name or organization on Search and click or tap the prompt below the Knowledge Panel to begin the verification process.
While entities can suggest featured images and “factual changes” to the information in their respective Knowledge Panels, Google doesn’t allow changes on:
Google My Business (GMB) is a great platform, especially for local businesses. Now, GMB is helping cafe and restaurant owners know more about what their audience thinks through the new feature: subjective attributes.
When submitting a new Google review, customers are now able to add a variety of subjective attributes. If this particular attribute is submitted with enough frequency, it appears on the GMB listing for other searchers to see.
Examples are: cozy, romantic, notable cocktails, good for sports, popular for lunch, and more!
Since customers’ opinions are based on their experience, the information is subjective. It is considered to be valuable to other customers, as it describes the feel & ambiance for a place. Unless proven false, we won’t remove this information. – Google
These insights pair well with objective attributes, which includes insights such as whether the premise is wheelchair accessible, has Wi-Fi, and more.
Digital marketing is an ever-evolving industry. Here at Pure SEO, we’re constantly up to date with the latest news, updates, and technological updates in the industry. If you’d like to talk to us about our range of services, just contact the Pure SEO team today at 0800 SEARCH!