Google My Business listings often feature in local search results, displaying an overview of a company’s services, location, hours of operation, reviews and more. Having a Google My Business listing is an important strategy to maximise visibility for local searches.
In an exciting new development, Google announced in June 2017 the addition of Google Posts to Google My Business listings. This new feature may be a great new no-cost opportunity to further promote or profile your business to online searchers. Here’s a quick summary for report readers who are unfamiliar with Google Posts.
Accessible on both the desktop and the Google My Business Android and iOS apps, Google Posts allows people and businesses to create content directly on their Google My Business listing, which appears highly ranked in Google search results for related search terms. Your business can publish events, products, and services directly to Google Search and Maps.
By creating short posts, you can place your timely content in front of customers when they find your business listing on Google. You can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”
Go to your Google My Business account and click on “Posts” on the left-side menu to access this feature. Once you have published a post, it will appear to customers on Google Search and Maps in a few moments. Just like a blog, you can edit or delete a post, and add images.
Here at Pure SEO, we will be experimenting with Google Posts for ourselves and our clients. If you manage your own Google My Business account, you can test out this exciting new feature today.
$nbsp;10 July 2017