Google’s latest search algorithm update entitled ‘Panda’ (by Google) or ‘Farmers’ by others, was focused as improving the quality of its search results. Now that the dust has settled somewhat, the majority of people think that the update has led to an improvement in the quality of search results.
The Google update has been said to have targeted content farms; websites that spew out lots of low value content all over the internet. This is great for SEO people that use predominantly ‘white hat’ (ethical) search engine optimisation techniques; but is probably not great for those that use ‘black hat’ (dodgy) SEO practices, such as using article spinners (when you create an article and use a computer program to make loads of copies of that article), and people that use automated link building & article software. (So no surprise there – the quick fix & shortcut techniques come up short again).
Here are some things that we believe Google is targeting with the update: