Creating posts on Google My Business is quickly becoming a useful tool for marketers advertising on Google. In the past, it let businesses communicate with their customers about what’s new and any upcoming business events. With the recent update, businesses are now able to create “Offer Posts” and “Product Posts”. Here’s a break down of these new features from Google:
Offer posts: Posts that provide promotional sales or offers from your business. Offer posts require a title and start/end dates and times. A “View offer” CTA button is automatically added to the post. You can also include a photo/video, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20% off large pizzas for a week.
Product posts: Posts that emphasize a specific product your business sells. Product posts require a title and photo or video. You can also include a CTA button and other information. For example, an electronics store may promote a new phone for sale.
Posts let Google-verified businesses connect with customers through the search platform like never before – complete with photos, videos, links CTA buttons, and more.
The Google My Business Agency Dashboard has officially launched! The new Agency Dashboard allows marketing agencies and local SEO businesses to manage listings in one, easy-to-use platform.
Here are the most notable features of the new Dashboard:
A new Google AdWords add-on has been released on Google Sheets – aimed at streamlining the reporting process for AdWords users.
The new Google AdWords tool is free to download, helping marketers create custom reports using their AdWords data from one or more AdWords accounts. Marketers are able to choose which columns to include in their reports, which can be refreshed to include their most recent AdWords data.
Facebook marketers are now able to bid in auctions for in-app advertising by using Facebook’s Audience Network, improving the efficiency of app monetisation.
Here’s Facebook’s breakdown:
App bidding enables app publishers and developers to establish an impartial and open auction over their ad inventory. All advertising networks are called simultaneously and the highest bidder for the placement wins, thereby providing publishers with opportunities to earn more. Publishers can maximize their access to high-value advertisers, fueling the creation of sustainable ad businesses that help ensure people continue to enjoy access to high-quality free content.
Pure SEO is New Zealand’s most awarded SEO agency for a reason. To get your free digital marketing consultation and find out how we can grow your online presence, contact the team today at 0800 SEARCH!