Facebook is considered to be one of the most efficient digital marketing platforms. Granting businesses the ability to create affordable and targeted ads, it’s a powerful tool for getting products and services in front of the right people – especially for small businesses.
As social media usage grows, advertising follows. Facebook is by far the most popular social media website worldwide with over 2 billion monthly active users. The platform offers a profitable method of reaching audiences organically and through paid advertising. And the best part? Every small business can use Facebook advertising. With a user-friendly interface, highly customisable ad settings and the chance to learn through comprehensive analytics, paid advertising on Facebook is a fantastic marketing medium.
Before you begin paying for Facebook advertising there are a few things to consider. First, due to the different types of ads available, it’s important to know what you want to get out of the campaign. Think about the awareness, consideration and decision stages. Do you want more page likes? Do you want more people to see a specific post? Or, do you want to drive people to a landing page?
It’s crucial for small businesses to utilise the tools available to them and format their ads appropriately. This helps you to avoid wasting chunks of your budget on demographics that won’t engage with your business. Well-targeted ads will generate the best results; this is achieved by carefully planning your marketing objectives.
Facebook’s audience targeting options on ads allow small businesses to reach people based on their demographics, location, interests and behaviours. This is the optimum way to ensure your paid efforts generate the best results – if it’s done right.
The demographics settings allow you to define the age, gender and job role of those who see your campaign. This is particularly useful if you are promoting products that are gender or age specific, so you can avoid showing your ads to those who don’t fit your customer profile. With location filters, you can keep it local. Relevance is key in successful advertising. With these tools, you can reach your ideal customer with ease.
The format of your ads should always reflect the goal of your campaign. There are numerous types of ads you can use and Facebook is continuously releasing new formats. Small businesses should consider what they’re promoting, who they’re targeting and their budget when they decide on the right format to use.
Social media is a crucial aspect of digital marketing. If you haven’t taken the steps to set your small business up on Facebook, you’re missing out. Aside from the effective advertising capabilities, this platform is a great way to interact with your audience and build your story online.
Want to learn more about the benefits of social media? Check out our guide to growing your business with a Facebook page.
4 December 2017