So you have a well-designed website and are running an AdWords campaign with select keywords chosen from meticulous research to help generate traffic to your website. But how do you know exactly what return-on-investment (ROI) you are actually getting from your specific efforts?
Don’t just assume where your profit is coming from, but know exactly which keywords, ads and campaigns are bringing in business by using Conversion Tracking.
This is a free tool that gives useful insight to exactly which ads and keywords are influencing viewers to take immediate action on your website. Whether it be making a purchase, signing up for a newsletter, downloading a file or requesting additional information; Conversion Tracking records exactly which keyword or ad drove the customer to make a conversion on your website.
Exposing which keywords are catching the eye of your audience and perpetuating sales contains a valuable importance when it comes to making informed decisions in structuring your AdWords campaigns.
With the given conversion tracking reports you can better tailor your ads to reach your audience and get more for you money. To start out you should calculate your ROI by simply dividing your AdWords profit by your AdWords spend. Hopefully the verdict will show that your AdWords efforts are proving profitable, but no matter if you are raking in the dough or struggling to break even it could prove beneficial to examine what search engine marketing components are most helping and hurting you.
It is easy to set up Conversion Tracking. You simply need to embed a snippet of HTML code on your website. This snippet should be placed on the webpage that appears to your customers after making a conversion (i.e. the ‘thank you for your purchase’ page). This little HTML snippet attaches a cookie on their computer to record when they complete a conversion.
Don’t worry; this won’t breach any security standards. Google makes sure that no personal information is collected or stored and all conversion tracking cookies will expire within 30 days. You are also given the option to notify your customers about the conversion tracking cookies if you desire.
Don’t stay in the dark when it comes to your online adverting efforts. Take advantage of this free Google tool to start seeing your return-on-investment and get the most out of your campaign.29 May 2012