A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action. There are a variety of ways to use Calls-to-Action, but some methods have proven to be more effective than others. Use the strategies below to achieve maximum CTA success.
Mundane words like ‘Submit’, ‘Enter’, and ‘Start’ should be replaced with action packed words like ‘Reserve’, ‘Get’ and ‘Save’. The action-oriented text prompts users to immediately take action.
Use colours that make your CTA buttons strikingly contrast with the background. So, green buttons would not work well with green backgrounds, but are generally known to be excellent performers against white or blue backgrounds.
Statements like “Offer Ends Tonight”, “Only 6 Offers Left to Claim” and “Register Now” can lead to an exceptional increase in click-through rates. Our own CTA below is simple yet effective in generating leads.
The human brain tends to read text from the top down and from left to right, and this particularly applies to text written in English. Placing CTA buttons towards the right or bottom of the page is often known to outperform other placements.
Use A/B testing to see how the button placement, colour, position and text perform relative to the other options. CTA buttons work best when placed in a position that maximizes user experience and satisfaction.
In summary, simple CTA strategies such as using succinct text with action-oriented words can create a sense of urgency and trigger potential customers to take action immediately. The CTA button usually works well with colours like green and orange, but the entire point is to use colours that ‘stand-out’ against your particular website’s background. It is recommended to place your CTA buttons towards the right or the bottom of your landing page, since experiments demonstrate that these specific positions lead to outperforming CTA buttons.27 March 2017