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Google have finally admitted it (although here at Pure SEO we have known it all along) that of the hundreds of ranking signals that go into the search algorithm, the top two factors contributing to the search rank results of search queries are… content and inbound links.

Google’s algorithm changes (most recently Panda) prove to be a continuous challenge for everyone who works in search engine optimisation (SEO) or digital marketing and especially lay people who manage websites. So what can you do to improve your SEO and get more people to link to your website organically?
What …

If you’ve been affected by Google’s latest major algorithm update (Penguin 2.0), chances are you (or your SEO contractor) were doing things that Google considers dark grey or black hat.
We’ve compiled a few ‘best practice’ tactics to help you dig yourself out of that hole and ensure that you hopefully don’t …