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Optimising your Online Strategy for The 2018 Holiday Season

The Holiday season is slowly creeping in, with only a little over a month before Christmas. And while your physical store or office may be gearing up for the holidays, is your website prepared? Have you thought about how you’re going to capture your online audience?
It’s no secret that most …

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How to Optimise for Voice Search in 2018 and Beyond

Voice search continues to be a hot topic in SEO. As per comScore’s predictions, 50% of all searches will be conducted via voice functionality by 2020 – and even more will be completed without looking at a screen.
By last year, 13% of all households in the United States owned a virtual …

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What Does Semantic Search Mean for SEO?

These days, SEO is changing and growing faster than ever, and our strategies for optimization have to change too. Rather than reverse engineering content that ranks by dissecting Google’s algorithms, we’re starting to find that we need to go beyond finding keywords, instead delving into the meanings behind them.
The general …

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Google launches Dataset Search: new search engine helping scientists and journalists to find public data

Google has begun a campaign to organize online information for the scientific community, launching Google Dataset Search, a search engine that allows scientists, journalists, academics and the public to access sets of data from institutions such as universities and governments that publish their data online.
What is Google Dataset Search?
Created partially …

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Google extends availability of Responsive Search Ads

As the year continues, Google has continued to make change after change to the way that they offer advertising – after only just announcing Responsive Search Ads last month at Google Marketing Live, Google has already announced that next month in September they’ll be rolling out the availability of these …

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