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Too much of anything is a bad thing – and that includes link building. When a website has too many spammy links to it (meaning links from low quality or irrelevant domains), Google views this as an unnatural practice and can punish these sites with a search engine penalty. Link …

If you’re brand new to the world of digital marketing, you may not have a clear understanding of what distinguishes SEO from AdWords. Both methods impact your visibility in search results, but there are major differences in terms of cost and long-term value.
In today’s Top Tip Tuesday video, Riz explains …

Marketing is all about psychology. If you’re able to understand and tap into your audience’s psychology, you will be able to vastly increase the effectiveness and reach of your marketing efforts.
One way that psychology influences marketing is through share triggers. Share triggers are psychological tricks you can use to boost …