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On the 12th of December, 2017, Google announced that they had revamped their SEO Starter Guide – a long overdue update considering the old one was about seven years old.
Regardless of whether you’re an SEO novice or a seasoned expert, their new Starter Guide contains some great insights on how …

It’s been a pretty big decade for social media.
Ten years ago, the influence of social media was moderate. Facebook had 140 million users, LinkedIn 30 million, and people were still just getting their feet wet with the integration of social media into everyday life.
Fast forward to 2017, and those numbers …

Search engines continuously aim to give users better search experiences with every update. And with every search engine algorithm evolution, SEO must evolve with it.
The latest evolution of SEO is the “topic cluster” model. The gist of the new model is this: the Google algorithm now favours “topic-based” content instead …