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So you know that you want to generate more leads through your website, and you know that landing pages are the best way to accomplish that. But how do you go about creating an effective landing page?
There is no secret recipe for creating the perfect landing page, but there are …

In e-commerce, success is usually defined as converting passive website visitors into active paying customers. Thus, it is no surprise that for e-commerce businesses conversion rate is the master of all metrics.
In simple terms, conversion rate is the percentage of website visitors who undertake the desired action. With e-commerce, this …

Digital’s no longer the next big thing – it’s here! And because the average person now spends more time online than engaging with television and all other media (newspapers, magazine and radio) combined, it’s little wonder.
Taking digital marketing itself as a given, this month I talked to some of the …