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So your website is generating a lot of traffic, you are gaining a large social media following and your email database is growing everyday. However, none of this is transferring to dollars for your business and your boss is starting to raise questions. Don’t worry! Many business owners and marketing …

Google Shopping is a service by Google that allows users to search and compare a range of products online. Google Shopping is now a must have for online retailers. By utilising both Google AdWords and Google Merchant center, eCommerce businesses can now put their products in front of potential customers …

People often say that less is more, but when it comes to marketing that’s not usually true. Diversifying your marketing strategy by targeting more people across more channels will usually result in – you guessed it – more leads. Investing in a new product is a risk for consumers, and repetitive …