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For the past three years, Stone Temple has conducted a link study for Google search results, and every year the results show the same answer: links continue to be important in ranking, and it is likely to remain this way.
Research methodology
All three studies used the same 6,000 search queries, so …

Links are one of the most important ranking signals in Google’s search algorithm. Building links back to your website is just as important as creating quality, well-researched content. Effective link building also helps to generate traffic to your website. Before you embark on link building, make sure you have a …