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This Week in Search: Facebook & Google Got Busy

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Facebook cracked down on engagement baiting, and Google made announcements and updates.
 
Facebook Says No to Engagement Baiting
Facebook will be stricter with its demotions to posts and pages that …

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This Week in Search: Google Unveils Top Queries in 2017 & More

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Google unveiled the top queries of the year, added more ways for businesses to target their customers, updated its SEO Starter Guide and added a price tracker to …

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AdWords Introduces New Promotion Extensions, Custom Intent Audiences and Ad Variations for Testing

Three new features are available in the new AdWords interface.
Promotion Extensions
About a year ago, Google started testing promotion extensions in text ads, and earlier this year they extended this feature to the new AdWords interface. Now, Google has extended its arms even further by making promotion extensions available globally, …

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