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In e-commerce, success is usually defined as converting passive website visitors into active paying customers. Thus, it is no surprise that for e-commerce businesses conversion rate is the master of all metrics.
In simple terms, conversion rate is the percentage of website visitors who undertake the desired action. With e-commerce, this …

Optimising and advertising your site on Google is an important way to gain traffic and visibility. But that’s just the beginning of an effective digital marketing campaign. Traffic doesn’t count for much if it doesn’t convert into conversions and sales. If a company or brand wants to gain an edge …