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Gmail’s Dynamic Email: Incoming Full Release

Google has been casting a judicious eye over all of its programs. Assistant, Ads and Analytics have all seen user-oriented updates aimed at striking the balance for both corporation and individual satisfaction. Now, there’s a new player in the mix: dynamic emails in Gmail.

Three months ago, in March of 2019, …

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Google Announces New AR Technologies

Google continues to astound us with new and innovative products being announced at this year’s Google Marketing Live event. Earlier today, a talk with Clay Bavor, Google’s Vice President of Augmented and Virtual Reality, uncovered some exciting new announcements about the future of how we interact with advertising.

What Is Augmented …

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Inclusive Marketing: Why and How Does it Work?

The world has been and always will be a place filled with incredible and exciting people with endless different backgrounds and perspectives, and some people might say that the digital marketing industry has evolved to represent this rich diversity. However, that’s not entirely the case. Many cultures still lack representation, …

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Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that discovery was “a key theme this year” – and Google delivered.

The …

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Gallery Ads Are Coming to Mobile Google SERPs

Google Marketing Live is looking like quite an event this year, and one of the biggest announcements that came out of it was that Google Ads are getting a new addition to the family – Gallery Ads. These carousel-like ads are coming to mobile Google SERPs later this year, according …

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