Google Announces New AR Technologies

Google continues to astound us with new and innovative products being announced at this year’s Google Marketing Live event. Earlier today, a talk with Clay Bavor, Google’s Vice President of Augmented and Virtual Reality, uncovered some exciting new announcements about the future of how we interact with advertising.

What Is Augmented …

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Inclusive Marketing: Why and How Does it Work?

The world has been and always will be a place filled with incredible and exciting people with endless different backgrounds and perspectives, and some people might say that the digital marketing industry has evolved to represent this rich diversity. However, that’s not entirely the case. Many cultures still lack representation, …

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Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that discovery was “a key theme this year” – and Google delivered.

The …

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Gallery Ads Are Coming to Mobile Google SERPs

Google Marketing Live is looking like quite an event this year, and one of the biggest announcements that came out of it was that Google Ads are getting a new addition to the family – Gallery Ads. These carousel-like ads are coming to mobile Google SERPs later this year, according …

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Pure SEO CEO Richard Conway Attends Google Marketing Live in San Francisco

Google Marketing Live is an annual event hosted by the search engine giant, currently being held in San Francisco, California on the 14th and 15th of May (PDT). This year, the two-day event is packed with exciting announcements from Google’s ad experts, revealing new ad products that focus on helping …

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