Instagram’s New Branded Content Ad Format: Rise of the Influencers

Over the past few years, the internet has seen the rise of a particular breed of social media user – the “influencer”. And digital marketing pros, as they do, were quick to catch on to the opportunities presented by those who demonstrated their reign over social media. Brands have been …

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Facebook Advertising for Small Businesses (2019 Update)

Facebook advertising is considered to be one of the most efficient ways to utilise digital marketing. Granting businesses the ability to create affordable and targeted ads across multiple platforms, it’s a powerful tool for getting products and services in front of the right people – especially for small businesses.
Why Should …

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SEO Just Got More Important With The Launch Of Facebook’s ‘Fake News’ Fighting ‘Click-Gap’ Signal

Yesterday Facebook announced and globally rolled out “Click-Gap” a new signal in its News Feed algorithm to fight the spread of ‘fake news’ on its platform. What immediately became clear to SEO’s out there is that Click-Gap is Facebook’s version of Google’s PageRank algorithm.

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What are the SEO Benefits of Social Media?

It’s been a pretty big decade for social media.
Ten years ago, the influence of social media was moderate. Facebook had 140 million users, LinkedIn 30 million, and people were still just getting their feet wet with the integration of social media into everyday life.
Fast forward to 2018, and those numbers …

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The Cambridge Analytica Facebook Scandal And Brands’ SEO Efforts

With last week’s revelation of a major Facebook ‘data breach’ involving political consulting firm Cambridge Analytica, brands across the globe are now reconsidering their advertising spending on the world’s largest social media platform. Though the breach was reportedly about user profile mining, marketers are equally worried, as it means millions …

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