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SEO Just Got More Important With The Launch Of Facebook’s ‘Fake News’ Fighting ‘Click-Gap’ Signal

Yesterday Facebook announced and globally rolled out “Click-Gap” a new signal in its News Feed algorithm to fight the spread of ‘fake news’ on its platform. What immediately became clear to SEO’s out there is that Click-Gap is Facebook’s version of Google’s PageRank algorithm.

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What are the SEO Benefits of Social Media?

It’s been a pretty big decade for social media.
Ten years ago, the influence of social media was moderate. Facebook had 140 million users, LinkedIn 30 million, and people were still just getting their feet wet with the integration of social media into everyday life.
Fast forward to 2018, and those numbers …

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The Cambridge Analytica Facebook Scandal And Brands’ SEO Efforts

With last week’s revelation of a major Facebook ‘data breach’ involving political consulting firm Cambridge Analytica, brands across the globe are now reconsidering their advertising spending on the world’s largest social media platform. Though the breach was reportedly about user profile mining, marketers are equally worried, as it means millions …

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This Week in Search: Snapchat Supports Animated GIFS, & More

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Facebook Messenger, Snapchat and Bing Ads Editor announced new features, while Twitter brought out new policies and Google revealed it pulled out its support months ago.
 
Facebook Messenger Lets …

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This Week in Search: Facebook Bans Cryptocurrency Ads & More

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Facebook banned ads for financial products, updated its local feed and closed the gap between content producers and the platform on which their content lives. Instagram announced the …

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