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Google Announces End of Support for Robots.txt Noindex Directives

Google announced early this month that they will be discontinuing their unofficial support of noindex directives within robots.txt files. As of 1 September 2019, publishers who are currently relying on robots.txt crawl-delay, nofollow, and noindex directives will need to find another way to instruct search engine robots how to crawl …

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The Case of the Missing GMB Listings: Short Names Causing Suspensions and More

A few months ago, Google made it possible for users to create customised short names and short URLs specifically for their Google My Business listings. This feature came with a lot of praise from the Google community, as it serves as a sort of replacement for the ‘Goo.gl’ URL Shortener …

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Apparel Brand The North Face Pulls an Ill-Fated SEO Stunt

Global outdoor apparel brand The North Face is on the retreat this week, having apologised for an SEO stunt that damaged their marketing reputation. The incident has brought a renewed focus to the value of white-hat SEO practices and the importance of integrity and reputation in the marketing world.

What did …

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Impacted by the Google Medic Update? Here’s How You Can Recover (Updated)

Search engine optimisation is constantly reacting to the daily updates Google makes to its search engine ranking algorithm. Most of these updates are minor and go unnoticed but some, like the Penguin and Panda updates, are major. In August 2018, Google dropped another significant update, nicknamed the Medic Update, that …

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The Royal Tour in New Zealand – Was it worth it?

They say that Meghan Markle and Prince Harry’s recent tour of New Zealand cost the taxpayer one million dollars.
Was it money well spent? While it may not be that much relative to the nation’s operating allowances from 2018 until 2021, which are all in excess of NZ $2B (that …

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