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How To Optimise Your Google My Business Listing

You may have noticed business listings in search results or Google Maps. These listings showcase hours, photos, reviews, and more. These are called Google My Business listings – and they one of the most powerful tools for Local SEO.
You’ve probably used them to help determine whether to visit a restaurant …

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The Royal Tour in New Zealand – Was it worth it?

They say that Meghan Markle and Prince Harry’s recent tour of New Zealand cost the taxpayer one million dollars.
Was it money well spent? While it may not be that much relative to the nation’s operating allowances from 2018 until 2021, which are all in excess of NZ $2B (that …

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Moz Releases Annual Local Search Rank Factor Survey

Lauded SEO toolset developer Moz has released their 2018 Local Search Ranking Factors Survey, and have illuminated where recent growth has been most distinct. Local search as a whole continues to be a hotbed for progress, but the Moz survey highlights some key movements – Google My Business is changing, …

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4 Tips to Nail Your Holiday SEO

With the Black Friday and Cyber Monday sales comes the beginning  of holiday period. So what does your holiday SEO look like?
Consider that, for some businesses, this means that means the beginning of an incredibly busy period for business, as people buy, buy, buy. For others, it is a chance …

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The Benefits of Social Proof on Landing Pages

Humans follow crowd behaviour, and 70% of people will trust a review from someone they’ve never even met. What does this tell us? It tells us that people are easily coerced into doing something if enough ‘others’ have already signed up.
This is why adding social proof on your landing page is …

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