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Spotlight Shines on Google’s Handling of Map Scammers

A pervasive problem with Google My Business listings on Google Maps has received a fresh wave of media scrutiny after an expose in the Wall Street Journal. The issue? Scammers are flooding Google Maps with bogus business listings, pushing legitimate businesses out of search results, and Google’s efforts to address …

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Apparel Brand The North Face Pulls an Ill-Fated SEO Stunt

Global outdoor apparel brand The North Face is on the retreat this week, having apologised for an SEO stunt that damaged their marketing reputation. The incident has brought a renewed focus to the value of white-hat SEO practices and the importance of integrity and reputation in the marketing world.

What did …

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Introduction to Schema.org Markup

Adding schema markup to your website is a powerful tool in your SEO toolbox. It’s a helpful method for giving users and search engines precise and succinct information about yourself and your web page very quickly, so today we’re going over the basics.

What is Schema Markup?

Search engines don’t think …

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Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that discovery was “a key theme this year” – and Google delivered.

The …

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Online Fashion Retailer ASOS Hit Hard by Drop in Search Performance

British online fashion and cosmetic retailer ASOS has paid the price for poor search engine performance, recording an 87% drop in their 6-month sales to February 28 from the same period a year prior.

While a number of factors contributed to the dramatic decline in ASOS’ profits, a digital marketing strategy …

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