Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that discovery was “a key theme this year” – and Google delivered.

The …

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4 Tips to Nail Your Holiday SEO

With the Black Friday and Cyber Monday sales comes the beginning  of holiday period. So what does your holiday SEO look like?
Consider that, for some businesses, this means that means the beginning of an incredibly busy period for business, as people buy, buy, buy. For others, it is a chance …

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Is your site optimised for mobile-first indexing?

At the end of last year, we identified mobile-first indexing as one of the key SEO trends that would continue to grow in 2018 and, just over three months ago, Google announced they’d be moving to mobile-first indexing to help determine rankings. In late April, Google started sending notifications to …

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Is Your Mobile Site Fast Enough? Google’s “Speed Update” Launching July 2018

Google is enforcing its Mobile First Index slowly but surely as we kick off the new year.  In case you missed our Weekly Update blog post, Google has announced the new “Speed Update“.  In a nutshell, page speed will soon be an important ranking factor for all mobile searches, with …

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Google AdWords to Speed Up Mobile Landing Pages

Google doesn’t want to waste our time, so it’s making changes to the way it handles the tracking parameters connected to AdWords landing page URLs. A new parallel tracking method will be used to process the tracking URL, the AdWords click tracker and any redirects in the background, while users …

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