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Landing Page Optimisation

The Benefits of Social Proof on Landing Pages

Humans follow crowd behaviour, and 70% of people will trust a review from someone they’ve never even met. What does this tell us? It tells us that people are easily coerced into doing something if enough ‘others’ have already signed up.
This is why adding social proof on your landing page is …

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What is On-Page SEO?

There are generally two types of SEO, “On-Page SEO” and “Off-Page SEO.” Both are valuable for getting your website quality traffic and ranking higher on the Search Engine Results Pages (SERPs).
HubSpot gives simple definitions to differentiate both:

On-Page SEO is what a site “says to a search engine.”
Off-Page SEO is what “other sites say” …

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How to Quickly Create a New Landing Page in WordPress

One of the main selling points of using WordPress as your content management system is the user friendliness of the platform. WordPress gives you a number of options when you want to create a landing page. You can use a WordPress plugin to create a landing page and many WordPress …

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SEO Best Practices For Writing A Blog Post

Google has been clear about the fact that regularly updating with fresh content is good for SEO. Blogging is a great way to accomplish this. Not only does it keep your website fresh, but it also allows you to capture long-tail keywords that your target audience members are typing into …

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5 Bad Landing Page Examples & How We Would Fix Them

Landing pages are one of the most important parts of any website. When you get that valuable click, the next step is to gain a conversion. Creating a landing page that results in a user taking action can be difficult. Last month, we reviewed some of the best landing pages …

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