Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that discovery was “a key theme this year” – and Google delivered.

The …

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Online Fashion Retailer ASOS Hit Hard by Drop in Search Performance

British online fashion and cosmetic retailer ASOS has paid the price for poor search engine performance, recording an 87% drop in their 6-month sales to February 28 from the same period a year prior.

While a number of factors contributed to the dramatic decline in ASOS’ profits, a digital marketing strategy …

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SEO Just Got More Important With The Launch Of Facebook’s ‘Fake News’ Fighting ‘Click-Gap’ Signal

Yesterday Facebook announced and globally rolled out “Click-Gap” a new signal in its News Feed algorithm to fight the spread of ‘fake news’ on its platform. What immediately became clear to SEO’s out there is that Click-Gap is Facebook’s version of Google’s PageRank algorithm.

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Google Assistant Rolls Out Rich Answers, Tools, and Ads

Google updates are coming hard and fast this month, and they’re not about to slow down on the mobile front. The search engine giant has announced that it’s rolling out “rich answers” in search results for Google Assistant.

That means images, stock reports, and event listings with locations and rich media …

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How To Optimise For Voice Search (Updated)

What is Voice Search?

Voice search is voice recognition application run by search engines to provide search results based on spoken queries.

Characteristics of voice Search

An activation trigger away from a typed query, such as a button or spoken phrase (“OK Google”)Automatic Speech Recognition (ASR) software to process queriesFast and convenient response …

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