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SEO

How To Optimise For Voice Search (Updated)

Voice search continues to be a hot topic in SEO. As per comScore’s predictions, 50% of all searches will be conducted via voice functionality by 2020. About 30% will be completed without even looking at a screen.
By 2017, 13% of all households in the United States owned a virtual home …

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Moz Launches Domain Authority 2.0

According to SEO industry heavyweight, Moz, the update to their widely used Domain Authority metric is finally rolling out this week.

Domain Authority (DA) is a search engine ranking metric or score that Moz developed in order to help quantify a site’s ranking power. It uses a scale between 1 and …

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Book Release: “How to Get To The Top of Google Search” By Richard Conway

If you’re seeking a clear and authoritative guidebook to SEO, check out Pure SEO founder Richard Conway’s new book, How to Get to the Top of Google Search: A Practical SEO Guide – published by Penguin Randomhouse and releasing on the 5th of March in eBook and paperback.
In his new book, …

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Why UX Matters and How it Affects Ranking

User Experience design, more commonly known as UX Design, is the process of designing products that provide meaningful and relevant experiences to users, with a focus on usability, accessibility, and intuitive interaction with the product.
UX Design encompasses more than just web design and development. UX design also includes elements of visual …

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Google Search Console Sends Out New Ranking & Traffic Alerts

The news broke last week that Google Search Console has begun sending new notifications upon noticing a ‘substantial’ dip in a website’s ranking or traffic.
According to those who first picked up on the new alerts, Google Search Console, or GSC, does this by comparing your clicks from  Google search results to …

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