Introduction to Google’s Advertising Policies

Internet censorship is a controversial topic. Some people argue that information on the Internet should be freely accessible and discoverable, whereas others argue that it is important to prevent harmful or offensive content from being widely disseminated.
For better or for worse, Google is one of the major regulators of web …

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Top Tip Tuesday – How Remarketing Can Help Conversion Rates

Have you ever visited a website and after you’ve left you’ve felt like you’re getting harassed by images popping up all over the place? You have Google AdWords remarketing to thank for that.
Remarketing with Google AdWords can be a great way to keep your brand, products or services top of …

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Google Rolls Out New AdWords Interface To More Advertisers

Back in March of 2016, Google announced that it was beginning a major AdWords redesign process to give the ageing interface a much-needed facelift. The new interface has been in the works for some time now, and over the past few months, several accounts have been granted alpha level access.
When …

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Add to Cart: Why You Should Consider Google Shopping

Previously available in the US and across the ditch in Australia, has finally landed in New Zealand. A great opportunity for retailers and online merchants, Google Shopping is changing the e-commerce landscape, placing products right in front of the eyes of consumers who are searching for them.
Without really realising what …

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Bing Ads : Your Secret Search Marketing Solution?

Bing Ads are a lot like Google Adwords, but they also offer some differences & advantages to benefit your customers or online SEM campaign. Here’s why…
The one thing that remains a constant in the world of changes to online advertising is …that it’s constantly changing. Although Google is the global …

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