Google is Moving from Mobile First to AI First

Pure SEO recently attended the 2017 Google Partners Masterclass event. In this event, Google provided more insight into their vision of the future – that the world is moving from mobile first to AI first. Find out more about the key takeaways from the event.
What is Artificial Intelligence and how …

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Machine Learning Nails Paid Search Marketing

Last month, Acquisio released a report that argued for the use of machine learning algorithms to improve paid search marketing. After reviewing over 30,000 accounts over two years, they found that accounts supported by machine learning technology achieved exponentially better results than those that went it alone.
The analysis and comparison …

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What is Google Shopping and How Does it Work?

Google Shopping is a service by Google that allows users to search and compare a range of products online. Google Shopping is now a must have for online retailers. By utilising both Google AdWords and Google Merchant center, eCommerce businesses can now put their products in front of potential customers …

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Top Tip Tuesday – Better Targeting of Your AdWords Campaign

Having a successful AdWords campaign is all about targeting. In today’s Top Tip Tuesday video, Nathan explains how Google AdWords allows you to target searchers based on a variety of factors, including the device they use to access the web.

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Maximize Conversions With Smart Bidding

Google AdWords has come up with a new Smart Bidding strategy called Maximize Conversions. Designed to help you make the most out of your marketing budget, this new option uses machine learning technology to optimise conversions across every ad auction, known as ‘auction-time bidding.’ It automatically sets the right bid …

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