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SEM

SEO and PPC: Why Not Benefit From Both?

The digital marketing arena is only becoming more and more competitive as more businesses realise the power of marketing online. And with competition comes the need to invest in better, smarter marketing campaigns. So when it comes to choosing the right campaign for your business, which one is right for …

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This Week in Search: Google Launches 2018 Winter Olympics Features Across Search Results & More

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Google launched 2018 Winter Olympics features across the web, changed its image size requirements for AMPs, made stricter rules for ticket resellers, officially launched the new Google Search …

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Google AdWords Introduces More Ways for Users to Control Ads

Two new features have been added to Google AdWords in an attempt to give users more control over the kinds of ads they see. These changes will affect advertisers too, particularly those who are running remarketing campaigns. Now, users can see who’s remarketing to them, mute reminder ads, and stop …

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This Week in Search: Facebook & Google Got Busy

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Facebook cracked down on engagement baiting, and Google made announcements and updates.
 
Facebook Says No to Engagement Baiting
Facebook will be stricter with its demotions to posts and pages that …

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This Week in Search: Google Unveils Top Queries in 2017 & More

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Google unveiled the top queries of the year, added more ways for businesses to target their customers, updated its SEO Starter Guide and added a price tracker to …

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