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Google extends availability of Responsive Search Ads

As the year continues, Google has continued to make change after change to the way that they offer advertising – after only just announcing Responsive Search Ads last month at Google Marketing Live, Google has already announced that next month in September they’ll be rolling out the availability of these …

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GDPR: NZ Businesses Are Affected – What Steps You Need to Take!

GDPR (General Data Protection Regulation) is a new set of European Union data privacy laws that goes into effect on the 25th of May 2018 and will affect many New Zealand businesses. The laws govern how companies collect, store and use personal information.
Organisations who don’t comply could be hit with …

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The Ins and Outs of Google Shopping in New Zealand

Google Shopping is a pay to play service where retailers advertise their products on a carousel at (1) the top of search queries, (2) in the Google Shopping tab, and (3) within Google search partner sites. The service was released in New Zealand in 2017, making it still relatively new.
Google Shopping …

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Google Introduces Goal-Optimised Shopping Campaigns

Google has begun an overhaul of its Google Shopping service for online retailers, by launching a new “goal-optimised” campaign type that aims to maximise customers’ conversion value by using automation and machine learning to manage how products are displayed across searches. Creating a goal-optimised campaign for your business will automate …

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Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions

Google Shopping is one of the easiest ways for online retailers and e-commerce websites to get their product ads displayed for their shoppers to see and buy. A potential customer need only click on your ad, and they’re taken straight to your website, where they will hopefully convert and complete …

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