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Google Shopping

The Ins and Outs of Google Shopping in New Zealand

Google Shopping is a pay to play service where retailers advertise their products on a carousel at (1) the top of search queries, (2) in the Google Shopping tab, and (3) within Google search partner sites. The service was released in New Zealand in 2017, making it still relatively new.
Google Shopping …

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Google Introduces Goal-Optimised Shopping Campaigns

Google has begun an overhaul of its Google Shopping service for online retailers, by launching a new “goal-optimised” campaign type that aims to maximise customers’ conversion value by using automation and machine learning to manage how products are displayed across searches. Creating a goal-optimised campaign for your business will automate …

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What is Google Shopping and How Does it Work?

Google Shopping is a service by Google that allows users to search and compare a range of products online. Google Shopping is now a must have for online retailers. By utilising both Google AdWords and Google Merchant center, eCommerce businesses can now put their products in front of potential customers …

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