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Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that discovery was “a key theme this year” – and Google delivered.

The …

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Gallery Ads Are Coming to Mobile Google SERPs

Google Marketing Live is looking like quite an event this year, and one of the biggest announcements that came out of it was that Google Ads are getting a new addition to the family – Gallery Ads. These carousel-like ads are coming to mobile Google SERPs later this year, according …

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Google Rolls Out New Tools For Responsive Search Ads

This week has been a big one for Google’s search engine marketing systems, as the Responsive Search Advertising feature has just introduced four great new updates for the system, as well as exciting language developments. Here’s how you can use these updates to benefit your responsive search ads and make …

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Prepare Your SEM Spend for Christmas, with 3 Holiday Forecasting Tips

Managing your AdWords dollars can be a chore, but is a crucial part of search engine marketing.  Often, we are seeing retailers run out of AdSpend before, or during, peak revenue periods. From mid-November through to Christmas, New Zealand consumers are hitting up Google to find out what they need …

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Updates to Google Ads: responsive search ad reporting and more

Over the past week, Google has rolled out several new updates to Google Ads, all of which will make it easier for advertisers to use the platform. In this blog post, we’ll take you through all of these updates, and let you know how they’ll affect factors such as bidding …

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