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Google Rolls Out New Tools For Responsive Search Ads

This week has been a big one for Google’s search engine marketing systems, as the Responsive Search Advertising feature has just introduced four great new updates for the system, as well as exciting language developments. Here’s how you can use these updates to benefit your responsive search ads and make …

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Prepare Your SEM Spend for Christmas, with 3 Holiday Forecasting Tips

Managing your AdWords dollars can be a chore, but is a crucial part of search engine marketing.  Often, we are seeing retailers run out of AdSpend before, or during, peak revenue periods. From mid-November through to Christmas, New Zealand consumers are hitting up Google to find out what they need …

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Updates to Google Ads: responsive search ad reporting and more

Over the past week, Google has rolled out several new updates to Google Ads, all of which will make it easier for advertisers to use the platform. In this blog post, we’ll take you through all of these updates, and let you know how they’ll affect factors such as bidding …

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Google extends availability of Responsive Search Ads

As the year continues, Google has continued to make change after change to the way that they offer advertising – after only just announcing Responsive Search Ads last month at Google Marketing Live, Google has already announced that next month in September they’ll be rolling out the availability of these …

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GDPR: NZ Businesses Are Affected – What Steps You Need to Take!

GDPR (General Data Protection Regulation) is a new set of European Union data privacy laws that goes into effect on the 25th of May 2018 and will affect many New Zealand businesses. The laws govern how companies collect, store and use personal information.
Organisations who don’t comply could be hit with …

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