Google Announces New Discovery Ads Format

Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that discovery was “a key theme this year” – and Google delivered.

The …

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How to Improve Customer Loyalty for your Small Business Online

Loyalty is important in any relationship, and that includes the relationship between a business and its customers. Without loyalty, the connection is thin and easily torn. Consider these 7 tips to improve customer loyalty for your small business online.
Do What You Say
Be honest with your pitch. If you oversell your …

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Apple pushes back against ad-tracking with next version of Safari

­At Apple’s Worldwide Developers’ Conference this past Monday, as well as the usual list of upgrades coming in areas like augmented reality software and animojis, the technology giant announced a radical and innovative update to its flagship browser Safari – one that will cause major problems for groups such as …

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GDPR: NZ Businesses Are Affected – What Steps You Need to Take!

GDPR (General Data Protection Regulation) is a new set of European Union data privacy laws that goes into effect on the 25th of May 2018 and will affect many New Zealand businesses. The laws govern how companies collect, store and use personal information.
Organisations who don’t comply could be hit with …

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Google Confirms Broad Core Algorithm Update!

Google has officially confirmed that a broad core algorithm update occurred this month. Google’s public liaison of Search, Danny Sullivan released various statements via Twitter to announce the update and clarified some common algorithm related queries. As is the norm with Google Search related announcements, no specifics were given but …

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