Big Data Analysis of the NZ Clothing Market

Pure SEO recently partnered with Whites Agency, a European SEO organisation, to create a comprehensive SEO analysis of New Zealand’s competitive online clothing market.

The study utilises Big Data and a reverse engineering approach to:

analyse online search results within the clothing industrydistinguish features of the winning sitestranslate the findings into …

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How to Write Compelling Content for Search

In the era of businesses going digital, and with such high competition online, it’s more important now than ever to produce compelling content for your website. Compelling content is about more than just sharing information – it’s an effective way to establish who you are as a brand, engage new …

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SEO Writing Mistakes You Don’t Want to Make in 2018

SEO Writing has very much evolved in the past couple of decades.  The main difference that we see now is a shift in writing for search engines, to writing for users. There are a lot of ways for webpages to rank well on Google, and in turn there are now …

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How to Do Keyword Research for Your Business Blog

We recently talked about the importance of blogging for SEO. But you may still be wondering, how do you determine the right keywords to use in your blog posts?
The answer is keyword research. Keyword research is an essential and valuable practice for any business.  The SEO knowledge gained from keyword …

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SEO Best Practices For Writing A Blog Post

Google has been clear about the fact that regularly updating with fresh content is good for SEO. Blogging is a great way to accomplish this. Not only does it keep your website fresh, but it also allows you to capture long-tail keywords that your target audience members are typing into …

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